Trending Now - Scream 7' Achieves Franchise-best $97 Million Global Opening

WHO:

Paramount Pictures and Spyglass Media Group co-produced "Scream 7."

Kevin Williamson directed "Scream 7."

Neve Campbell returned as Sidney Prescott after a salary dispute.

Other cast members include Courteney Cox, David Arquette, and Matthew Lillard.

Gary Barber is the Chairman and CEO of Spyglass Media Group.

Josh Goldstine is the president of global marketing and distribution at Paramount.

David Ellison is the CEO of Paramount.

WHAT:

"Scream 7" debuted with a domestic box office of $64.1 million and a global total of $97.2 million.

The film had a production budget of $45 million.

The opening weekend set records for the franchise, surpassing "Scream VI," which had a domestic opening of $44.4 million.

"Scream 7" is the first film in the franchise to be released in IMAX.

Premium formats accounted for 40% of the film's global grosses.

The film's marketing campaign included a Super Bowl advertisement and Ghostface appearances at events.

WHERE:

The film was released in theaters across the United States and in 52 international markets.

The UK had the largest international opening with $5.3 million.

Other notable international openings included France ($4.2 million), Mexico ($3 million), Australia ($2.5 million), and Germany ($2.4 million).

WHEN:

"Scream 7" was released on March 1, 2026.

The film's marketing campaign began on October 30, 2025.

The previous record for a "Scream" film's opening was set by "Scream VI" in 2023.

WHY:

Neve Campbell's return was motivated by a reported $7 million deal.

The film's success was attributed to nostalgia and the enduring popularity of the horror genre.

The marketing strategy aimed to attract both long-time fans and younger audiences.

HOW:

The film was marketed through targeted campaigns on social media and traditional platforms, including a Super Bowl spot.

The film was co-financed 50/50 between Spyglass and Paramount.

The opening weekend included a record $7.8 million from previews.

"Scream 7," directed by Kevin Williamson and co-produced by Paramount Pictures and Spyglass Media Group, debuted in theaters on March 1, 2026, with a domestic box office of $64.1 million, setting a franchise record that surpassed the previous opening of "Scream VI." Neve Campbell returned as Sidney Prescott after a salary dispute, joining a cast that includes Courteney Cox, David Arquette, and Matthew Lillard, while the film was marketed through a Super Bowl advertisement and targeted social media campaigns. With a production budget of $45 million, "Scream 7" also achieved a global total of $97.2 million and marked the first film in the franchise to be released in IMAX, with premium formats accounting for 40% of its global grosses.