Trending Now - Banijay and All3media Join Forces to Create $8 Billion Giant

WHO:

Jeff Zucker, CEO of RedBird IMI

Marco Bassetti, CEO of Banijay Entertainment

Jane Turton, CEO of All3Media

Gerry Cardinale, founder of RedBird Capital

Stéphane Courbit, owner of Banijay

RedBird IMI, a joint venture between RedBird Capital Partners and Abu Dhabi-based IMI media group

Banijay Group

All3Media

WHAT:

Banijay and All3Media have merged to form a new company valued at $8 billion.

Each company will hold a 50% stake in the new entity, which will be named Banijay.

The merger will combine 170 creative production banners across 25 countries.

The new entity is expected to produce 20,000 hours of content annually.

The deal is expected to close in the fall of 2026.

The combined group will have generated revenues exceeding €4.4 billion ($5.1 billion) in 2024.

The adjusted EBITDA for the combined group is projected to be €690 million ($800 million).

The total pro forma revenues for Banijay Group in 2024 will be €7.4 billion ($8.59 billion).

The combined library will include over 260,000 hours of programming.

WHERE:

The merger involves companies operating in 25 countries, with significant presence in the U.K., U.S., and Germany.

WHEN:

The merger deal was announced on Tuesday, March 1, 2026.

The merger is expected to close by fall 2026.

All3Media was acquired by RedBird IMI in May 2024 for £1.15 billion.

WHY:

The merger aims to create a larger, more competitive media and entertainment company capable of attracting top talent and investing in new content and technologies.

The consolidation is a response to the changing landscape of the media industry, with fewer buyers in the market.

HOW:

The merger was facilitated by RedBird IMI, which orchestrated the deal between Banijay and All3Media.

The new company will leverage its scale to negotiate better deals with streaming and network buyers.

QUOTES:

Jeff Zucker: “This is a really exciting day for both companies because it brings together two exceptional companies to create the world’s largest independent media content company.”

Marco Bassetti: “Since its inception, Banijay has been driven by entrepreneurialism, ambition, and creativity...”

Jane Turton: “All3Media has grown from a start-up in 2003 to a globally successful creative business.”

On Tuesday, March 1, 2026, it was announced that Banijay and All3Media have merged to form a new company valued at $8 billion, with each holding a 50% stake in the newly named Banijay. This merger will combine 170 creative production banners across 25 countries, including significant operations in the U.K., U.S., and Germany, and is expected to produce 20,000 hours of content annually, closing in the fall of 2026. Jeff Zucker, CEO of RedBird IMI, expressed excitement about the merger, stating it brings together two exceptional companies to create the world’s largest independent media content company.