Trending Now - Netflix Acquires Ben Affleck's AI Filmmaking Firm

WHO:

Netflix

Ben Affleck

InterPositive (Affleck's AI filmmaking tech company)

16-person team from InterPositive

WHAT:

Netflix acquired InterPositive

Affleck will serve as a senior adviser at Netflix

InterPositive plans to offer its tools to Netflix's creative partners rather than selling commercial access

Affleck founded InterPositive in 2022

Affleck stated that he wanted to "preserve what makes human storytelling human, which is judgement"

Netflix aims to expand its use of AI in filmmaking

WHERE:

Netflix (location not specified)

Affleck's controlled soundstage (location not specified)

WHEN:

Acquisition announced on March 6, 2026

InterPositive founded in 2022

Affleck's comments on AI made in January 2023 during an appearance on The Joe Rogan Podcast

Netflix's letter to shareholders regarding AI expansion was issued in October 2025

Netflix announced the use of AI in the Argentinian sci-fi series El Eternauta in July 2025

WHY:

Affleck's motivation for founding InterPositive was to address shortcomings he observed in early AI models in film production

Netflix's goal is to empower creators with a broad set of GenAI tools to help them achieve their visions

HOW:

Affleck and his team filmed a proprietary dataset on a controlled soundstage

The AI model was trained to understand "visual logic and editorial consistency"

Filmmakers can build their own model using their movie’s footage for post-production adjustments like removing stunt wires and adjusting backdrops, colors, and lighting

Netflix has officially acquired InterPositive, the AI filmmaking tech company founded by Ben Affleck in 2022, and Affleck will now serve as a senior adviser at Netflix. The 16-person team from InterPositive plans to offer its innovative tools to Netflix's creative partners, focusing on enhancing human storytelling while addressing the limitations of early AI models in film production. This move aligns with Netflix's broader goal to expand its use of AI in filmmaking, as they aim to empower creators with advanced GenAI tools for post-production enhancements.