Trending Now - Fast Food Brands Respond to CEO Burger Tasting Trend

WHO:

Chris Kempczinski, CEO of McDonald's

Jasmine Donovan, CEO of Dick’s Drive-In

Allen Lulu, taste tester for A&W Canada

Chris Dull, CEO of Freddy's Frozen Custard and Steakburgers

Catherine Tan-Gillespie, President of KFC U.S.

Competitors: Burger King, Wendy's, Jack in the Box, A&W Canada, Popeyes, Church's Chicken, Kentucky Fried Chicken

WHAT:

A viral video of Chris Kempczinski taking a bite of a Big Arch burger sparked mockery from various fast-food brands.

Kempczinski stated, "I love this product" and "It is so good" in the video.

Dick’s Drive-In posted a video of Jasmine Donovan eating a burger, stating, "It’s just weird we’re filming me eating."

Wendy's announced a contest for a Chief Tasting Officer with a $100,000 salary on March 5, 2026.

KFC's Catherine Tan-Gillespie stated, “I’ve been seeing a lot of CEOs talking about burgers lately … good for them."

WHERE:

The incident primarily involves fast-food chains in the United States and Canada.

WHEN:

The video of Kempczinski surfaced in February 2026.

Wendy's contest announcement occurred on March 5, 2026.

KFC's video response was posted on March 6, 2026.

The articles were updated on March 7, 2026, at 4:25 p.m. ET.

WHY:

The mockery stemmed from Kempczinski's awkward presentation and the competitive nature of the fast-food industry.

HOW:

Competitors created videos and social media posts to humorously respond to Kempczinski's video, showcasing their own products in a more appealing manner.

(UPDATED March 8, 2026 05:19 UTC)

A viral video featuring McDonald's CEO Chris Kempczinski enjoying a Big Arch burger has sparked a wave of mockery from various fast-food brands, with Kempczinski declaring, "I love this product" and "It is so good." In response, Dick’s Drive-In's Jasmine Donovan humorously filmed herself eating a burger, while Wendy's announced a contest for a Chief Tasting Officer with a $100,000 salary just a few days ago. KFC's Catherine Tan-Gillespie even chimed in, saying, “I’ve been seeing a lot of CEOs talking about burgers lately … good for them," as competitors took to social media to showcase their own products in a more appealing light.