Trending Now - Apple to Launch High-end 'ultra' Products and New Macs

WHO:

Apple Inc.

Mark Gurman, Bloomberg journalist

WHAT:

Apple is preparing to launch at least three new high-end products in its “ultra” lineup.

A foldable iPhone is expected to cost around $2,000.

A touchscreen MacBook Pro is slated for release in the fall of 2026.

New AirPods are rumored to include cameras for visual context to Siri.

Apple is planning further Mac refreshes for 2026, including an upgraded Mac Studio and new iMac and Mac mini models.

The new Mac Studio is expected to arrive in the middle of 2026.

The 2026 iMac will feature a "refreshed color palette."

A new high-end MacBook, potentially called the "MacBook Ultra," is expected to arrive around the end of 2026.

The new MacBook will feature the Mac's first touchscreen and an OLED display.

WHEN:

The foldable iPhone is expected to launch in 2026.

The touchscreen MacBook Pro is slated for release in the fall of 2026.

The upgraded Mac Studio is expected to arrive in the middle of 2026.

The new high-end MacBook is expected to arrive around the end of 2026.

HOW:

Apple is expanding its product lineup to target both high-end and low-cost markets with new releases.

(UPDATED March 8, 2026 23:00 UTC)

Apple is gearing up to launch at least three new high-end products in its "ultra" lineup, including a foldable iPhone expected to cost around $2,000 and a touchscreen MacBook Pro set for release in the fall of 2026. Additionally, new AirPods are rumored to feature cameras for visual context to Siri, while Apple plans further Mac refreshes, including an upgraded Mac Studio arriving in mid-2026 and a new high-end MacBook, potentially called the "MacBook Ultra," expected by the end of the year. This expansion aims to target both high-end and low-cost markets with these exciting new releases.