Trending Now - Sonos Launches New $299 Portable Airplay 2 Speaker

WHO:

Sonos, Inc.

Patrick Spence, former CEO of Sonos

Tom Conrad, interim CEO of Sonos

WHAT:

Sonos announced two new products: the Sonos Play and the Sonos Era 100 SL.

The Sonos Play is priced at $299.

The Sonos Era 100 SL is priced at $189.

The Sonos Play features a 24-hour battery life, IP67 waterproof rating, and can function as a power bank.

The Sonos Play can be grouped with up to three additional Play or Move 2 speakers via Bluetooth.

The Era 100 SL is a mic-free version of the Era 100 speaker.

WHERE:

The products are available for pre-order from Sonos, Amazon, and other retailers.

WHEN:

The Sonos Play and Era 100 SL are available for pre-order as of March 10th, 2026.

The official release date for both products is March 31st, 2026.

WHY:

The launch of these products is part of Sonos' strategy to refocus on whole-home audio after a challenging period, including a disastrous app launch in 2024.

HOW:

The Sonos Play includes features such as a removable utility loop, physical controls, and automatic Trueplay tuning.

The Era 100 SL is designed to be a simplified entry point into the Sonos ecosystem without a built-in microphone.

(UPDATED March 10, 2026 23:05 UTC)

Sonos has just announced the launch of two new products, the Sonos Play and the Sonos Era 100 SL, which are now available for pre-order as of today. The Sonos Play, priced at $299, boasts a 24-hour battery life and an IP67 waterproof rating, while the Era 100 SL, a mic-free version of the Era 100, is available for $189. Both products will officially hit the shelves on March 31, 2026, as Sonos aims to refocus on whole-home audio following some challenges in recent years.