Trending Now - Disney+ Introduces Vertical Video Feature for Users

WHO:

Disney+, a streaming service owned by The Walt Disney Company

WHAT:

Disney+ is launching a new vertical video feature called 'Verts'

The 'Verts' feature allows users to swipe through a stream of scenes and moments from movies and shows on Disney+

Users can add content to their Watchlist or jump directly into playback

Disney states that early tests have shown vertical video leads to increased user engagement on mobile

The rollout of 'Verts' is described as just the beginning of Disney's plans for vertical video

WHERE:

The initial rollout of 'Verts' is for subscribers in the United States, with global rollouts to follow

WHEN:

The 'Verts' feature is being rolled out on March 13th, 2026

WHY:

The feature is designed to boost daily engagement and reach mobile-first viewers

The motivation behind 'Verts' is to enhance content discovery across Disney+'s catalog

HOW:

Users can access 'Verts' by tapping a new icon in the navigation bar on mobile devices

Disney is exploring ways to expand the vertical video feature beyond content discovery, including user-generated content and personalized experiences

(UPDATED March 13, 2026 07:15 UTC)

Today, Disney+ is launching a new vertical video feature called 'Verts,' which allows users to swipe through a stream of scenes and moments from their favorite movies and shows. This feature, available to subscribers in the United States starting today, aims to boost daily engagement and enhance content discovery on mobile devices. Disney has indicated that early tests show vertical video increases user engagement, and they plan to expand 'Verts' with more features, including user-generated content and personalized experiences.