Trending Now - Amazon Prime Video to Charge Extra for 4K Content Access

WHO:

Amazon, Prime Video subscribers, Apple TV, Disney+, HBO Max

WHAT:

Amazon is raising the price of its ad-free Prime Video subscription.

The new Prime Video Ultra subscription will cost $5 per month, up from $3 per month.

The download capacity will increase from 25 to 100.

Concurrent streams will increase from three to five.

4K UHD streaming will be removed from the standard tier of Prime Video.

Prime members currently paying $15 per month or $139 per year will only have access to 1080p content unless they subscribe to Prime Video Ultra.

Dolby Vision support will be added for the first time.

Dolby Atmos will remain exclusive to the $5 tier.

WHERE:

United States

WHEN:

The changes will take effect on April 10, 2026.

WHY:

Amazon states that the service requires "significant investment."

HOW:

Subscribers must pay an additional fee to access 4K content through the new Prime Video Ultra subscription.

(UPDATED March 13, 2026 23:09 UTC)

Amazon is set to raise the price of its ad-free Prime Video subscription, introducing a new tier called Prime Video Ultra that will cost $5 per month starting April 10, 2026. This new subscription will allow for increased download capacity from 25 to 100 and will support five concurrent streams, while 4K UHD streaming will no longer be available in the standard tier. Current Prime members paying $15 per month or $139 per year will only have access to 1080p content unless they upgrade to the Ultra tier, which will also add Dolby Vision support, although Dolby Atmos will remain exclusive to that $5 subscription.