Trending Now - Sydney Sweeney Attributes Confidence Boost to Euphoria Role

WHO:

Sydney Sweeney, actress and entrepreneur

Cassie, character played by Sydney Sweeney in "Euphoria"

Us Weekly, media outlet where Sweeney shared her experiences

WHAT:

Sydney Sweeney launched her lingerie brand, Syrn, in early 2026.

Sweeney stated, "I grew up with boobs. I was wearing a 32DD in sixth grade, and I never felt confident."

Sweeney mentioned her lingerie brand aims to be size-inclusive, featuring looks such as lace-covered bras in up to 44 sizes.

Sweeney created a Pinterest board with thousands of photos of inspiration for her brand.

WHERE:

The brand Syrn is associated with Sydney Sweeney, who is known for her role in the HBO show "Euphoria."

WHEN:

Sweeney's lingerie brand, Syrn, was launched in early 2026.

On March 11th, 2026, the official Instagram of "Euphoria" shared a video featuring other cast members but not Sweeney.

WHY:

Sweeney's childhood insecurity about her body and her experience filming "Euphoria" motivated her to create her lingerie brand.

Sweeney expressed a desire to embrace body confidence, stating, "It’s actually powerful to be confident; our bodies are incredible."

HOW:

Sweeney used her personal style and experiences to design pieces for her lingerie brand, including a black corset top.

Sweeney described her process of creating the brand by addressing issues she faced with existing lingerie, such as lack of support and comfort.

(UPDATED March 13, 2026 23:11 UTC)

Sydney Sweeney has officially launched her size-inclusive lingerie brand, Syrn, aiming to empower women with body confidence, a mission inspired by her own childhood insecurities. In an interview with Us Weekly, Sweeney shared her experiences, revealing that she wore a 32DD in sixth grade and never felt confident, which fueled her desire to create pieces that cater to a wide range of sizes, including lace-covered bras available in up to 44 sizes. The actress, known for her role as Cassie in "Euphoria," also created a Pinterest board filled with inspiration for her designs, emphasizing the importance of comfort and support in lingerie.