Trending Now - Apple Celebrates 50 Years With Special Events and Store Closures
WHO:
Alicia Keys, 17-time Grammy Award-winning artist and producer
Michael Burkhardt, attendee and reporter
Parker Ortolani, attendee and reporter
Max Weinbach, attendee and reporter
Apple Inc.
Tim Cook, CEO of Apple
Greg Joswiak, marketing chief at Apple
Deirdre O'Brien, retail head at Apple
John Ternus, hardware engineering boss at Apple
Alicia Keys, performer
WHAT:
Alicia Keys performed a set of her songs from the venue’s iconic steps during the concert on March 13th, 2026.
The concert is part of a series of celebrations that Apple is hosting throughout March 2026 to commemorate its 50th anniversary.
Apple held a surprise concert featuring Alicia Keys to celebrate its upcoming 50th anniversary.
The concert included a set list of several Alicia Keys songs.
Apple Grand Central Terminal store was closed for the event on March 13th and March 14th, 2026.
WHERE:
Apple Grand Central Terminal store, New York City, New York
WHEN:
The concert was held on March 13th, 2026, and Apple plans to continue celebrations throughout March 2026.
The concert took place on March 13th, 2026.
Apple was founded on April 1, 1976, marking its 50th anniversary on April 1, 2026.
The store is scheduled to reopen on March 14th, 2026, at 10 AM.
WHY:
The celebrations highlight human creativity and ingenuity, showcasing what people can achieve with Apple products.
The concert was part of Apple's celebrations recognizing "creativity, innovation, and impact that people around the world have made possible with Apple technology."
HOW:
The iPhone 17 Pro was used to enhance the energy and intimacy of the concert event.
Apple set up a stage, audio equipment, and lights for the concert, including Alicia Keys' signature pink piano.
Apple invited select YouTubers and members of the media to the event while keeping the performer a secret until the concert began.
(UPDATED March 14, 2026 13:19 UTC)
Alicia Keys captivated the audience with a performance from the venue’s iconic steps during a concert on March 13, 2026, as part of Apple’s month-long celebration of its 50th anniversary. The event, which highlights human creativity and ingenuity, showcased what can be achieved with Apple products, including the use of the iPhone 17 Pro to enhance the concert's energy and intimacy. Attendees included reporters Michael Burkhardt, Parker Ortolani, and Max Weinbach, all there to capture the excitement of this memorable occasion.
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(UPDATED March 14, 2026 01:28 UTC)
Apple held a surprise concert featuring Alicia Keys at its Grand Central Terminal store in New York City on March 13, 2026, as part of the celebrations for its upcoming 50th anniversary. The event, which included a set list of several of Keys' songs, required the store to close for the day, and it will reopen tomorrow at 10 AM. Apple set up a stage complete with audio equipment and lights, including Keys' signature pink piano, while keeping her appearance a secret until the concert began, inviting select YouTubers and members of the media to attend.