Trending Now - Spotify Introduces Feature to Customize Music Recommendations

WHO:

Spotify, Premium subscribers, listeners

WHAT:

Spotify is testing a new feature called Taste Profile that allows users to customize music recommendations.

The Taste Profile feature is currently in beta.

Users can influence their recommendations by providing input on their listening habits and preferences.

The feature will impact personalized playlists such as Discover Weekly and Wrapped.

WHERE:

The feature is being tested in New Zealand.

WHEN:

Testing of the Taste Profile feature for Premium subscribers will begin in the coming weeks of 2026.

WHY:

The feature aims to give users more control over their music recommendations and enhance their listening experience.

HOW:

Users can flag recommendations that do not align with their preferences, allowing them to adjust what is prioritized or dialed back in their recommendations.

The Taste Profile aggregates listening data across music, podcasts, and audiobooks to tailor recommendations.

(UPDATED March 14, 2026 13:21 UTC)

Spotify is set to test a new feature called Taste Profile, which allows Premium subscribers to customize their music recommendations based on their listening habits and preferences. Currently in beta and being tested in New Zealand, this feature will enhance personalized playlists like Discover Weekly and Wrapped by letting users flag recommendations that don’t align with their tastes. Testing is expected to begin in the coming weeks, aiming to give listeners more control over their music experience.