Trending Now - Youtube and FIFA Finalize Live Broadcast Agreement for World Cup

WHO:

YouTube

FIFA (Fédération Internationale de Football Association)

WHAT:

YouTube made a World Cup deal with FIFA that allows rights-holding broadcasters to stream game action live on the platform.

FIFA announced a "game-changing partnership" for the World Cup.

Broadcasters can broadcast the first 10 minutes of games during the tournament.

Broadcasters will be able to stream a select number of matches in full on their YouTube channel.

The value of the deal for FIFA was not disclosed.

FIFA pledged to share some of its World Cup archive on YouTube, including full-length past matches and iconic moments.

WHERE:

The upcoming World Cup will be co-hosted by the United States, Canada, and Mexico.

WHEN:

The tournament will take place from June 11th to July 19th, 2026.

YouTube was a lower-tier sponsor at the 2022 World Cup in Qatar.

WHY:

The partnership aims to engage global audiences and promote where to watch more of the competition, particularly targeting young viewers.

HOW:

The deal allows broadcasters to use YouTube to reach a wider audience by streaming parts of the games and select matches in full.

(UPDATED March 17, 2026 17:26 UTC)

YouTube has announced a new partnership with FIFA that will allow rights-holding broadcasters to stream live game action from the upcoming World Cup, co-hosted by the United States, Canada, and Mexico, from June 11 to July 19, 2026. As part of this "game-changing partnership," broadcasters can share the first ten minutes of games and stream select matches in full on their YouTube channels, while FIFA will also provide access to its World Cup archive, featuring past matches and iconic moments. Although the financial details of the deal were not disclosed, the collaboration aims to engage global audiences, particularly targeting younger viewers.