Trending Now - Hawks Fans Wear Magic City Gear Amid Promo Controversy

WHO:

Atlanta Hawks, Orlando Magic, NBA Commissioner Adam Silver, Jami Gertz (Hawks co-owner), Tony Ressler (Hawks co-owner), T.I. (Hip-Hop star), Koreena Atkins (Hawks fan), Nichole Kagwisa (Hawks fan), Ashton Leroux (DJ at Magic City), unnamed longtime season-ticket holder.

WHAT:

The Atlanta Hawks defeated the Orlando Magic 124-112 on March 16th, 2026.

The Hawks achieved their 10th consecutive victory.

The Magic City promotion, announced on February 26th, 2026, was canceled by Adam Silver due to concerns from various league stakeholders.

18,138 fans attended the game at State Farm Arena.

300 Magic City hoodies were available for preorder and sold out within minutes.

At least 12 requests for Magic City hoodies were reported by an in-arena retail shop during the first quarter of the game.

WHERE:

State Farm Arena, Atlanta, Georgia.

Magic City, an adult entertainment club in Atlanta.

WHEN:

The Magic City promotion was announced on February 26th, 2026.

The game took place on March 16th, 2026.

Jami Gertz was seen wearing a Magic City sweatshirt during the game on March 16th, 2026.

WHY:

The promotion was canceled due to concerns from "a broad array of league stakeholders, including fans, partners and employees," as stated by Adam Silver.

HOW:

The Hawks collaborated with Magic City to offer exclusive merchandise, themed lemon pepper wings, and a performance by T.I. before the promotion was canceled.

(UPDATED March 17, 2026 23:19 UTC)

In an exciting matchup last night, the Atlanta Hawks defeated the Orlando Magic 124 to 112, marking their 10th consecutive victory in front of 18,138 fans at State Farm Arena. However, NBA Commissioner Adam Silver announced the cancellation of the Magic City promotion, which had been set to feature exclusive merchandise and a performance by T.I., due to concerns from various league stakeholders. Despite the cancellation, 300 Magic City hoodies were available for preorder and sold out within minutes, highlighting the strong interest from fans.