Trending Now - Pop Mart and Sony Team up for New 'labubu' Film Project
WHO:
Paul King, multi-BAFTA-nominated filmmaker, will direct the film.
Steven Levenson will co-write the script.
Kasing Lung will serve as an executive producer.
Michael Schaefer and Wenxin She will also be producers.
Pop Mart International Group Ltd.
Sony Pictures
WHAT:
The film is based on Pop Mart's The Monsters universe.
The project is currently in early development.
A movie titled "Labubu" is in development.
The film will combine live action and computer-generated animation.
The project aims to revive interest in the Labubu toy line.
WHERE:
The project was announced at the Paris stop of The Monsters global exhibition tour.
The film is being produced by Pop Mart and Sony Pictures, locations unspecified.
WHEN:
The Monsters Trilogy, which includes Labubu, was first introduced in 2015.
The announcement of the movie is made in March 2026.
WHY:
The film aims to revive interest in the Labubu toy line as sales growth slows and investor enthusiasm wanes.
The motivation behind the film is to counteract slowing sales growth and waning investor enthusiasm for the Labubu toy line.
HOW:
The film will utilize a mix of live-action and CGI to tell its story.
The film will utilize a combination of live action and computer-generated animation to tell its story.
(UPDATED March 19, 2026 05:26 UTC)
A new film based on Pop Mart's The Monsters universe is currently in early development, with Paul King set to direct and Steven Levenson co-writing the script. The project was announced during the Paris stop of The Monsters global exhibition tour and aims to revive interest in the Labubu toy line as sales growth slows. The film will feature a mix of live-action and CGI to bring its story to life, with Kasing Lung serving as an executive producer alongside producers Michael Schaefer and Wenxin She.
--
(UPDATED March 19, 2026 03:50 UTC)
In a significant announcement made last Monday, Pop Mart International Group Ltd. and Sony Pictures revealed that they are developing a new movie titled "Labubu." This film will combine live action and computer-generated animation in an effort to revive interest in the Labubu toy line, which has been facing slowing sales growth and waning investor enthusiasm. The production aims to bring a fresh perspective to the beloved toys, although specific locations for the filming have not been disclosed.