Trending Now - Braden Smith of Purdue Signs NIL Deal After NCAA Assists Record

WHO:

Braden Smith, Purdue guard

Bobby Hurley, former Duke player

Kristyn Cook, State Farm chief agency, sales and marketing officer

Trey Kaufman-Renn, senior forward at Purdue

Purdue Boilermakers basketball team

State Farm, insurance company

Great Clips, hair salon company

2K Sports, video game company

WHAT:

Braden Smith became the NCAA all-time career assists leader with 1,077 assists.

Smith broke Bobby Hurley's record during a game against Queens University.

Smith signed an NIL deal with State Farm after breaking the record.

Smith also signed a partnership with Great Clips.

Smith's On3 NIL Valuation is $1.1 million.

Smith is ranked No. 10 in college basketball NIL rankings and No. 32 in the On3 NIL 100.

Smith scored 26 points and had eight assists in Purdue's Round of 64 victory over Queens.

WHERE:

Enterprise Center, St. Louis, Missouri

Purdue University

WHEN:

The record was broken on March 20th, 2026.

Purdue's Round of 64 victory occurred on March 21st, 2026.

WHY:

State Farm's partnership with Smith aligns with their "With the Assist" campaign, emphasizing teamwork and support.

Smith's selfless style of play and commitment to elevating his team make him a strong ambassador for State Farm.

HOW:

Smith achieved the record by making a bounce pass to Trey Kaufman-Renn during the game.

The record-breaking assist was celebrated by Purdue fans at the game, who reacted with cheers and signs.

(UPDATED March 21, 2026 17:04 UTC)

In a remarkable achievement, Braden Smith of the Purdue Boilermakers became the NCAA all-time career assists leader with 1,077 assists, breaking Bobby Hurley's long-standing record during a game against Queens University on March 20. Following this milestone, Smith signed a partnership deal with State Farm, which aligns with their "With the Assist" campaign, and he also secured a deal with Great Clips, bringing his On3 NIL Valuation to $1.1 million. In Purdue's Round of 64 victory over Queens today, Smith scored 26 points and dished out eight assists, thrilling fans at the Enterprise Center in St. Louis, Missouri.