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WHO:

Valerie Oswalt, CEO of Kodiak

Joel Clark, founder and former CEO of Kodiak, current chairman of the board

Cameron Smith, cofounder of Kodiak

Mark Patricof, investor from a sports-focused investment firm

Travis Kelce, football star and investor in Kodiak

Joe Burrow, football star and investor in Kodiak

Sloane Stephens, tennis player and investor in Kodiak

CC Sabathia, baseball legend and investor in Kodiak

WHAT:

Kodiak's retail sales value hit $580 million in 2025, up 30% from 2024

Private equity firm L Catterton acquired Kodiak in 2021

Oswalt became CEO in November 2022, replacing Joel Clark

All 160 full-time employees have equity in the company

Kodiak's in-house creative team handles all design, photography, and videography

WHERE:

Kodiak is headquartered in Park City, Utah

WHEN:

Valerie Oswalt became CEO in November 2022

Kodiak's episode on ABC’s “Shark Tank” aired in 2014

Kodiak's retail sales value for 2025 was reported in 2026

WHY:

Oswalt aimed to bring discipline and knowledge from her previous roles at The Campbell’s Company and Mondelēz International to scale Kodiak without losing its entrepreneurial culture

The company needed to bolster talent, tools, and systems for growth

HOW:

Oswalt conducted listening tours to gather feedback from employees over six months

She revamped the performance review process and instituted a new incentive plan tied to financial outcomes

Oswalt adjusted changes that were “too heavy” for the organization by listening to feedback and providing more training

(UPDATED March 23, 2026 13:37 UTC)

Kodiak, headquartered in Park City, Utah, saw its retail sales value soar to $580 million in 2025, marking a 30% increase from the previous year. Under the leadership of CEO Valerie Oswalt, who took the helm in November 2022, the company has focused on scaling while maintaining its entrepreneurial spirit, with all 160 full-time employees holding equity in the business. Notable investors in Kodiak include football stars Travis Kelce and Joe Burrow, tennis player Sloane Stephens, and baseball legend CC Sabathia, all contributing to the company's growth since its acquisition by private equity firm L Catterton in 2021.