Trending Now - Roku Launches $3 Howdy Subscription on Prime Video

WHO:

Roku, Amazon, Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, FilmRise

WHAT:

Roku launched the Howdy streaming service at a subscription price of $2.99 per month.

Howdy features a library of nearly 10,000 hours of content.

The service includes content from partners such as Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, along with select Roku Original titles.

Howdy is now available as a subscription through Amazon's Prime Video Channels.

WHERE:

The Howdy streaming service is available in the United States.

WHEN:

Howdy was launched in August 2025.

The service became available on Prime Video on March 24th, 2026.

WHY:

The launch on Prime Video marks the first time the Howdy service is available outside of Roku's ecosystem.

HOW:

Roku partnered with Amazon to distribute the Howdy service through Prime Video Channels.

(UPDATED March 24, 2026 15:55 UTC)

Roku has officially launched its Howdy streaming service on Amazon's Prime Video Channels, marking the first time the service is available outside of Roku's ecosystem. Priced at just $2.99 per month, Howdy boasts an impressive library of nearly 10,000 hours of content, featuring titles from major partners like Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, along with select Roku Originals. This new offering became accessible to subscribers in the United States today, March 24, 2026.