Trending Now - Amazon Prime Video Expands European Drama Offerings Amid Trends

WHO:

Nicole Morganti, head of originals for Southern Europe at Amazon MGM Studios

Thomas Dubois, head of originals in France at Amazon MGM Studios

Nicole Clemens, international executive at Prime Video

WHAT:

Amazon Prime Video is expanding its European drama offerings.

The strategy aims to attract more women and younger demographics.

Thomas Dubois stated, “Our message today is more series, more series, more series.”

The European TV market has experienced a downward trend in scripted TV production over the past four years.

WHERE:

Series Mania Festival, Lille, France

WHEN:

The discussions took place on March 24th, 2026.

Data from the European Audiovisual Observatory was presented on March 24th, 2026.

WHY:

The expansion is motivated by the need to appeal to younger audiences and women, particularly following the success of the “Culpables” trilogy.

HOW:

The approach includes focusing on young adult-skewing shows and increasing the number of series produced.

(UPDATED March 24, 2026 17:54 UTC)

Today at the Series Mania Festival in Lille, France, Amazon Prime Video announced an expansion of its European drama offerings, aiming to attract more women and younger viewers. Nicole Morganti, Thomas Dubois, and Nicole Clemens highlighted the strategy, with Dubois emphasizing their commitment to producing more series, stating, “Our message today is more series, more series, more series.” This move comes as the European TV market has faced a decline in scripted production over the past four years, prompting the need for fresh content, especially following the success of the “Culpables” trilogy.