Trending Now - X Revamps Revenue Sharing to Curb Fake American Engagement

WHO:

X (social media platform)

Nikita Bier, Head of Product at X

WHAT:

X is updating its revenue-sharing incentives to give more weight to engagement from a user's home region.

The new policy aims to "disincentivize gaming the attention of US or Japanese accounts."

Dozens of popular accounts tweeting pro-Trump sentiments were revealed to be based outside the US.

These accounts garnered millions of likes, views, and reposts.

WHERE:

Accounts were based in countries such as India, Kenya, and Nigeria.

The US and Japan have the largest number of users on X.

WHEN:

The new policy will start taking effect on Thursday, March 26th, 2026.

The transparency feature revealing account locations was rolled out late in 2025.

WHY:

The change in policy is intended to encourage content that resonates with people in the user's country and neighboring countries.

X aims to create a richer community with relevant posts for people in all parts of the world.

HOW:

X's revenue-sharing policy will not send money overseas for content focused on American politics.

(UPDATED March 26, 2026 00:40 UTC)

X is set to update its revenue-sharing incentives to prioritize engagement from a user's home region, a move aimed at discouraging accounts based outside the US from gaming interactions, particularly those promoting pro-Trump sentiments. This change, which will take effect on Thursday, March 26, 2026, comes after it was revealed that many popular accounts tweeting these sentiments were based in countries like India, Kenya, and Nigeria, despite the largest user bases being in the US and Japan. The new policy will ensure that revenue is not sent overseas for content centered on American politics, fostering a richer community with more relevant posts for users around the world.