Trending Now - Dodger Stadium Teams up With UNIQLO for New Field Name
WHO:
UNIQLO founder/chairman Tadashi Yanai stated, "It took a long time with a lot of great people on both sides."
Dodgers president/CEO Stan Kasten remarked, "As Mr. Yanai said to me earlier, we both aim to be No. 1 in the world."
Dodgers owner/chairman Mark Walter, president/CEO Stan Kasten, manager Dave Roberts
UNIQLO founder/chairman Tadashi Yanai, executives Daisuke Tsukagoshi and Koji Yanai
Los Angeles Dodgers, UNIQLO
WHAT:
The new UNIQLO sign was unveiled on March 29th, 2026, behind the center field wall at Dodger Stadium.
The Dodgers will raise their 2025 World Series banner on Opening Day, March 30th, 2026.
The field at Dodger Stadium has a sponsor name for the first time in the history of the third-oldest ballpark in Major League Baseball.
UNIQLO will dedicate sections of select stores in the Los Angeles area to their partnership with the Dodgers.
UNIQLO acquired the naming rights to Dodger Stadium, which will now be known as UNIQLO Field at Dodger Stadium starting in 2026.
The new name was announced on the eve of Opening Day, March 30th, 2026.
Kasten presented Yanai with a home plate signed by the Dodgers as a symbolic gesture.
UNIQLO will host an event at the ballpark later in the 2026 season involving giveaways from their LifeWear collection.
The Dodgers and UNIQLO are developing community initiatives in Los Angeles to be announced later.
WHERE:
Dodger Stadium, Los Angeles, California
WHEN:
The new name was officially announced on March 29th, 2026.
The partnership was announced on March 29th, 2026, the eve of Opening Day.
Opening Day is scheduled for March 30th, 2026, at 5:30 p.m. PT/MST.
WHY:
Tadashi Yanai expressed excitement about joining the Dodgers and Los Angeles, stating, "That's exactly [what] the Dodgers and Los Angeles have, and we are so excited to join this family to explore endless possibilities and opportunities to make this world a better place."
Koji Yanai stated, "Dodger Stadium has been loved by the fans over many decades, so we have to respect that history while expressing our partnership together with the Dodgers."
UNIQLO aims to respect the history of Dodger Stadium while establishing a partnership with the Dodgers.
The partnership is UNIQLO's first major sports collaboration in the United States.
HOW:
UNIQLO plans to host an event at the ballpark later in the 2026 season involving giveaways from their LifeWear collection.
The new UNIQLO sign was unveiled at an event on March 29th, 2026, behind the center field wall at Dodger Stadium.
The new name will be displayed around the ballpark, including along the baselines and on a new sign above the batter's eye.
The Dodgers and UNIQLO are collaborating on community initiatives to benefit Los Angeles.
(UPDATED March 26, 2026 15:22 UTC)
UNIQLO founder and chairman Tadashi Yanai expressed his excitement about joining the Dodgers and Los Angeles, highlighting the endless possibilities for collaboration. The new UNIQLO sign will be unveiled on March 29, 2026, behind the center field wall at Dodger Stadium, just ahead of the Dodgers raising their 2025 World Series banner on Opening Day, March 30, 2026. Additionally, UNIQLO plans to host an event at the ballpark later in the season featuring giveaways from their LifeWear collection.
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(UPDATED March 26, 2026 09:18 UTC)
In a historic first for Dodger Stadium, the third-oldest ballpark in Major League Baseball, a sponsor name has been introduced, with UNIQLO dedicating sections of select stores in the Los Angeles area to their partnership with the Dodgers. Koji Yanai emphasized the importance of respecting the stadium's rich history while celebrating this new collaboration. The unveiling of the UNIQLO sign will take place at an event on March 29, 2026, behind the center field wall at Dodger Stadium.
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(UPDATED March 26, 2026 07:21 UTC)
In a significant development, UNIQLO has acquired the naming rights to Dodger Stadium, which will now be known as UNIQLO Field at Dodger Stadium starting in 2026, with the announcement made on the eve of Opening Day. Dodgers president and CEO Stan Kasten presented UNIQLO founder Tadashi Yanai with a signed home plate as a symbolic gesture, and the two organizations are also planning community initiatives to benefit Los Angeles. Additionally, UNIQLO will host an event at the ballpark later in the season featuring giveaways from their LifeWear collection.