Trending Now - Top U.S. Marathoner Claims Sponsor Dropped Her Over Pregnancy

WHO:

Emma Bates, 33, elite marathoner

UCan, energy gel company

WHAT:

Emma Bates claims she lost her endorsement deal with UCan after announcing her pregnancy.

Bates had an endorsement deal with UCan for three years.

WHEN:

Bates announced her pregnancy in 2026.

WHY:

Bates alleges that UCan cut ties due to her pregnancy.

HOW:

Bates publicly expressed her concerns regarding the sponsorship decision following her pregnancy announcement.

(UPDATED March 26, 2026 23:14 UTC)

Elite marathoner Emma Bates has claimed that she lost her endorsement deal with energy gel company UCan after announcing her pregnancy earlier this year. Bates, who had been with UCan for three years, expressed her concerns about the sponsorship decision following her announcement. She alleges that UCan cut ties with her specifically due to her pregnancy.