Trending Now - Bluesky Faces Backlash Over Launch of Ai-driven Custom Feeds

WHO:

Futurism - Jay Graber, chief innovation officer of Bluesky, announced the new AI app called Attie.

Futurism - Toni Schneider, interim CEO of Bluesky, referred to Attie as a “new product” in an interview with TechCrunch.

WHAT:

Futurism - Bluesky announced the launch of Attie, an AI app that allows users to create custom feeds using natural language prompts.

Futurism - Attie is currently in private beta and may have a fee for usage in the future.

Futurism - Users expressed overwhelming disgust and backlash against the new AI app on social media.

WHERE:

Futurism - The announcement of Attie took place at a conference over the weekend.

WHEN:

Futurism - The announcement of Attie occurred in March 2026.

Futurism - Jay Graber stepped down as CEO earlier in March 2026.

WHY:

Futurism - Bluesky aimed to provide a user-controlled AI experience, stating, “We think AI should serve people, not platforms.”

Futurism - The company previously promised in November 2024 that it had “no intention” of scraping user-generated posts to train AI models.

HOW:

Futurism - Users can create custom feeds or build their own Bluesky app alternative using the Atmosphere protocol without needing to write code.

(UPDATED March 30, 2026 19:20 UTC)

Bluesky has officially launched a new AI app called Attie, which allows users to create custom feeds using natural language prompts, as announced by Jay Graber, the chief innovation officer, during a conference over the weekend. The app is currently in private beta and may introduce a fee for usage in the future, but it has already faced significant backlash from users on social media. Toni Schneider, the interim CEO of Bluesky, described Attie as a “new product,” emphasizing the company's goal to provide a user-controlled AI experience that serves people rather than platforms.