Trending Now - Roku Unveils Standalone Mobile App for Howdy Streaming Service

WHO:

Deadline - Roku is the organization launching the new app for its streaming service Howdy.

WHAT:

Deadline - Roku has introduced a stand-alone mobile app for its subscription streaming service Howdy.

TechCrunch - Howdy is a low-priced streaming service that costs $2.99 per month.

TechCrunch - The Howdy service offers a library of content without ad breaks.

WHERE:

Deadline - The app is available for users to access Howdy's library of content on the go.

WHEN:

Deadline - Howdy was launched in the summer of 2025.

WHY:

Deadline - The introduction of the stand-alone app is seen as a somewhat counter-intuitive move for Roku, which typically focuses on ad-revenue.

HOW:

TechCrunch - Subscribers can use the new app to access Howdy's content library from mobile devices.

(UPDATED March 31, 2026 23:11 UTC)

Roku has launched a stand-alone mobile app for its subscription streaming service Howdy, which offers a library of ad-free content for just $2.99 per month. This new app allows users to access Howdy's content on the go, following the service's initial launch in the summer of 2025. The introduction of this app marks a notable shift for Roku, as the company typically emphasizes ad-revenue in its business model.