Trending Now - Google Teases Subscription-based Screenless Fitbit Band Launch
WHO:
Engadget - Basketball player Stephen Curry is serving as a “Performance Advisor” for Google as part of a multi-year partnership.
Bloomberg - Alphabet Inc.'s Google is developing a new fitness band.
CNET - The new fitness wearable is associated with Google's Fitbit and Pixel smartwatches.
WHAT:
Bloomberg - Whoop announced on March 31st, 2026, that it had raised $575 million, bringing its valuation to $10 billion.
CNET - The new fitness band from Google is described as resembling a Whoop wearable, although it does not feature a screen or any visible module.
TechRadar - The video featuring Stephen Curry includes the phrase, "I won't spoil it, you'll kind of have to see it for yourself," emphasizing the anticipation surrounding the product.
Engadget - A video posted by Stephen Curry on Instagram features a gray-and-orange band on his wrist, suggesting it is related to the new fitness wearable from Google. Curry states, “I’m excited for what this is going to mean for the world, for health, for wellness. It’s the first of its kind in a way. I won’t spoil it — you kind of have to see it for yourself.”
Bloomberg - Google plans to release a screenless Fitbit band that will include basic features.
Bloomberg - The new Fitbit band will require a paid subscription for additional functionality.
Bloomberg - The device aims to compete with screenless wearable devices from Whoop Inc. and Oura Health Oy.
WHEN:
Bloomberg - Google plans to release the screenless Fitbit band in 2026.
WHY:
Bloomberg - The motivation behind developing the new fitness band is to compete in the wearable device market.
HOW:
CNET - Google stated, “Our Performance Advisor has been working with the team to cook up something special 👀. More to share soon.”
Engadget - The video ends with the Google logo and the phrase “A new relationship with your health coming soon,” indicating a promotional strategy for the upcoming product.
Bloomberg - The new fitness band will be designed to offer basic features with an option for enhanced functionality through a subscription model.
(UPDATED April 1, 2026 17:18 UTC)
Whoop announced on Tuesday, that it successfully raised $575 million in funding. This significant investment has boosted the company's valuation to an impressive $10 billion. The news was reported by Bloomberg at 17:18 UTC.
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(UPDATED April 1, 2026 13:23 UTC)
Google has unveiled a new fitness band that resembles a Whoop wearable, but it notably lacks a screen or any visible module. In a promotional video featuring basketball star Stephen Curry, he teased viewers by saying, "I won't spoil it, you'll kind of have to see it for yourself," building excitement around the product. Google also mentioned that their Performance Advisor has been collaborating with the team to create something special, promising more details will be shared soon.
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(UPDATED April 1, 2026 04:04 UTC)
Basketball player Stephen Curry is stepping into a new role as a Performance Advisor for Google as part of a multi-year partnership. In a recent Instagram video, he showcased a gray-and-orange band on his wrist, hinting at a new fitness wearable from the tech giant, and expressed his excitement about its potential impact on health and wellness. The video concluded with the Google logo and the message, “A new relationship with your health coming soon,” teasing the upcoming product launch.
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(UPDATED April 1, 2026 01:24 UTC)
Google is set to launch a new screenless fitness band in 2026, which will be associated with its Fitbit and Pixel smartwatches. This device will offer basic features, but users will need a paid subscription to access additional functionalities, positioning it to compete with similar offerings from Whoop Inc. and Oura Health Oy. The motivation behind this development is to strengthen Google's presence in the competitive wearable device market.