Trending Now - WME Offloads Sports Marketing Firm 160over90 to Publicis for $500M+

WHO:

Deadline - Publicis Groupe is acquiring 160over90 from WME Group.

Variety - Suzy Deering is the CEO of the combined Publicis Sports group.

WHAT:

Deadline - Publicis Groupe has entered into a definitive agreement to acquire 160over90.

Variety - The acquisition price for 160over90 is confirmed to be more than $500 million.

WHERE:

Variety - The acquisition involves WME Group, based in the United States, and Publicis Groupe, based in France.

WHEN:

Deadline - The deal was reported on April 2nd, 2026.

WHY:

Variety - WME Group is slimming down by selling its sports marketing and creative agency unit.

HOW:

Deadline - The deal is characterized as a big global transaction.

(UPDATED April 2, 2026 17:21 UTC)

Publicis Groupe has entered into a definitive agreement to acquire 160over90 from WME Group for more than $500 million, marking a significant global transaction. Suzy Deering will serve as the CEO of the newly combined Publicis Sports group following the acquisition. This move comes as WME Group is streamlining its operations by selling its sports marketing and creative agency unit.