Trending Now - Sony Expands Gaming Tech With 3D Photo Conversion Startup Purchase
WHO:
Techmeme - Sony Interactive Entertainment, a division of Sony, has acquired Cinemersive Labs, a UK startup.
Engadget - Cinemersive Labs specializes in developing tools for converting 2D photos and videos into 3D volumes.
Push Square - Cinemersive Labs was founded in 2022.
WHAT:
Engadget - Cinemersive's most recent product is a virtual reality app called Parallax, which allows users to view three-dimensional images captured with traditional smartphones and professional cameras with stereo lenses.
Engadget - Sony's PlayStation 5 Pro features a new GPU, faster storage, and PlayStation Spectral Super Resolution (PSSR), a custom AI upscaling technology that enables the console to run games at a lower resolution and upscale them to 4K.
Engadget - An updated version of PSSR was released in March 2026, enhancing performance on the PlayStation 5 Pro.
Techmeme - Sony Interactive Entertainment has acquired Cinemersive Labs to enhance its visual computing capabilities.
Engadget - Cinemersive Labs will join Sony's Visual Computing Group, focusing on graphical technology, including game rendering and generative AI models.
Push Square - The acquisition aims to push the boundaries of visual computing and deliver richer gameplay experiences.
WHERE:
Techmeme - Cinemersive Labs is based in the UK.
Engadget - Cinemersive Labs will be integrated into Sony's Visual Computing Group.
WHEN:
Push Square - The acquisition agreement was announced on April 3rd, 2026.
WHY:
Engadget - Sony aims to apply Cinemersive's expertise in AI tools to its projects to enhance gameplay visuals and rendering techniques.
Push Square - The acquisition is part of Sony's strategy to achieve new levels of visual fidelity for players.
HOW:
Engadget - Sony is collaborating with AMD on Project Amethyst, aimed at improving ray tracing and upscaling for future consoles.
Engadget - Cinemersive Labs developed custom AI tools to convert 2D images into 3D volumes, which will be utilized in Sony's future projects.
Push Square - The Visual Computing Group will focus on neural networks and machine learning to improve game visuals.
(UPDATED April 3, 2026 13:27 UTC)
Cinemersive has launched a new virtual reality app called Parallax, which allows users to experience three-dimensional images captured with both smartphones and professional cameras equipped with stereo lenses. Meanwhile, Sony's PlayStation 5 Pro has been upgraded with a new GPU, faster storage, and an enhanced version of its PlayStation Spectral Super Resolution technology, which was released in March 20th26 to improve performance. Additionally, Sony is working with AMD on Project Amethyst, a collaboration focused on enhancing ray tracing and upscaling capabilities for future consoles.
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(UPDATED April 3, 2026 03:52 UTC)
Sony Interactive Entertainment has announced its acquisition of Cinemersive Labs, a UK startup known for developing tools that convert 2D photos and videos into 3D volumes, with the deal officially revealed on Friday. Cinemersive Labs will be integrated into Sony's Visual Computing Group, where their expertise in AI tools will enhance gameplay visuals and rendering techniques. This acquisition is part of Sony's broader strategy to push the boundaries of visual computing and deliver richer gameplay experiences for players.