Trending Now - Red Lobster's Controversial Endless Shrimp Deal May Return

WHO:

Fast Company - Red Lobster, CEO Damola Adamolekun

Inc - Red Lobster

WHAT:

Fast Company - Red Lobster is reportedly considering the return of its "endless shrimp" promotion.

Fast Company - The "endless shrimp" promotion was originally offered for limited times until it became a permanent fixture in June 2023.

Fast Company - The promotion was priced at $20 for bottomless shrimp.

Fast Company - The year-round endless shrimp promotion cost Red Lobster $11 million, contributing to its Chapter 11 bankruptcy in May 2024.

Fast Company - The promotion was dropped from the menu due to financial concerns, as stated by CEO Damola Adamolekun.

Fast Company - Red Lobster is looking to bring back the endless shrimp as a limited-time offering, potentially as early as April 2026.

Fast Company - A Red Lobster spokesperson stated that "Endless Shrimp has long been a Red Lobster guest favorite and one of our most popular promotions for 20 years."

WHERE:

Fast Company - Red Lobster locations (specific locations not mentioned).

WHEN:

Fast Company - The endless shrimp promotion became a permanent menu item in June 2023.

Fast Company - Red Lobster filed for Chapter 11 bankruptcy in May 2024.

Fast Company - The potential return of the endless shrimp promotion could occur in April 2026.

WHY:

Fast Company - The endless shrimp promotion contributed to Red Lobster's financial woes and bankruptcy.

Fast Company - Experts have pointed to leadership turnover, increased labor costs, inflation, and a costly real estate deal as contributing factors to Red Lobster's struggles.

HOW:

Fast Company - Red Lobster's management is reportedly making additional employment arrangements in anticipation of the promotion's return.

(UPDATED April 3, 2026 21:09 UTC)

Red Lobster is reportedly considering the return of its popular "endless shrimp" promotion, which was originally offered for limited times before becoming a permanent fixture in June 20th23. The promotion, priced at $20 for bottomless shrimp, contributed to the chain's financial struggles and Chapter 11 bankruptcy in May 20th24, leading to its removal from the menu due to financial concerns. However, CEO Damola Adamolekun has indicated that the restaurant is looking to potentially reintroduce the endless shrimp as a limited-time offering as early as April 20th26.