Trending Now - Gopro Plans 23% Workforce Reduction Amid Profitability Struggles

WHO:

Engadget - GoPro, an action camera company, is involved in the workforce reduction.

Techmeme - Katherine Hamilton from the Wall Street Journal reported on GoPro's plans.

WHAT:

Engadget - GoPro will cut 23 percent of its global workforce, equating to 145 employees.

Techmeme - The restructuring plan will cost GoPro between $11.5 million and $15 million.

WHERE:

Engadget - GoPro is based in San Mateo, California.

WHEN:

Engadget - The layoffs will commence in the second quarter of 2026.

Engadget - GoPro's last reported layoffs occurred in the second half of 2024.

Engadget - GoPro's total number of employees was 631 at the end of the first quarter of 2026.

WHY:

Engadget - GoPro is looking to reverse its fortunes in a competitive market and return to profitability.

Techmeme - The company is struggling to return to profitability.

HOW:

Engadget - The restructuring process will include honoring severance packages and healthcare benefits for laid-off employees.

Engadget - GoPro is banking on its AI-centric GP3 processor to lead a "new era of performance and innovation."

(UPDATED April 8, 2026 15:24 UTC)

GoPro, the action camera company based in San Mateo, California, is set to cut 23 percent of its global workforce, which amounts to 145 employees, as part of a restructuring plan aimed at reversing its fortunes in a competitive market. This move, which will begin in the second quarter of 2026, is expected to cost the company between $11.5 million and $15 million, following a previous round of layoffs in the second half of 2024. As part of the restructuring, GoPro will honor severance packages and healthcare benefits for those affected, while also focusing on its AI-centric GP3 processor to usher in a new era of performance and innovation.