Trending Now - Masters Garden Gnomes Fetch $10,000, Face Discontinuation
WHO:
Fast Company - TikTok user Madison Hall shared her family's collection of all ten gnomes, stating, “My mom gets in line for this every year. Crack of dawn, she will be there.”
ESPN - Fred S. Ridley, chairman of Augusta National Golf Club, was asked about the future of the gnome during his annual address and stated, “No. 1, the question is not trivial. No. 2, I've been asking that question for several years, and they won't tell me the answer. So I can't help you.”
Fast Company - Augusta National, the Georgia golf course that hosts the Masters, and TikTok user Madison Hall.
ESPN - Ryan Carey, referred to as "golf's treasure hunter," and Fred S. Ridley, chairman of Augusta National Golf Club and the Masters Tournament.
WHAT:
Fast Company - The 2026 gnome went on sale during the week of April 3rd, 2026, and is currently listed on eBay for prices between $500 and $750.
ESPN - The original 2016 gnome is expected to sell for more than $10,000 in the Golden Age Masters auction, with one listing on eBay at $12,999.
Fast Company - The 2026 gnome features khakis, a puffer vest, and a functional umbrella that can be held either folded or open overhead.
Fast Company - Current resale prices for the 2026 gnome range between $500 and $750.
Fast Company - A merchandising source stated that there is a "95 percent plus" certainty that the 2026 gnome will be the last produced by Augusta National.
ESPN - The original 2016 gnome is expected to sell for more than $10,000 in the Golden Age Masters auction.
ESPN - The auction sold nine Masters gnomes for a total of $13,101, with four going to the same collector.
Fast Company - Masters garden gnomes, originally sold for $49.50, are now fetching prices over $10,000 on the resale market.
Fast Company - The original 2016 gnome is listed on eBay for $9,499.99 and $12,999, with a previous auction selling one for $10,195.
Fast Company - A complete set of nine gnomes from 2016 to 2025 is being offered for $39,900.
ESPN - The Masters generates an estimated annual merchandise revenue of $69 million, or about $10 million per day.
ESPN - The 2026 gnome is rumored to be the last one produced by Augusta National.
WHERE:
Fast Company - Augusta National Golf Club, Augusta, Georgia.
ESPN - The Masters golf shop and eBay.
WHEN:
Fast Company - The first Masters gnome was released in 2016.
Fast Company - The 2026 gnome went on sale during the week of April 3rd, 2026, and the Masters concludes on April 12th, 2026.
ESPN - The Masters was played in mid-November in 2020 due to COVID-19.
WHY:
Fast Company - A merchandising source stated that the club is concerned about the image of long lines and consumerism associated with the gnomes, which may lead to their discontinuation.
Fast Company - Concerns about consumerism and the image of the event are leading Augusta National to consider discontinuing the gnomes.
Fast Company - The limited availability and unique designs of the gnomes contribute to their high resale value.
ESPN - The Masters may discontinue the gnomes due to concerns about consumerism and the image of the event.
HOW:
Fast Company - Resellers were offering to stand in line for buyers at a cost of $800, and presale listings for the 2026 gnome appeared on eBay as soon as its design was announced at the end of March 2026.
ESPN - Resellers are charging up to $800 to stand in line and purchase a gnome on behalf of buyers.
Fast Company - Gnomes are sold in person during the Masters with a strict limit of one per customer.
Fast Company - Resellers are offering to stand in line for buyers, charging up to $800 for the service.
(UPDATED April 8, 2026 23:12 UTC)
The 2026 gnome went on sale during the week of on Friday and is currently listed on eBay for prices ranging from $500 to $750, while the original 2016 gnome is expected to fetch over $10,000 at the Golden Age Masters auction, with one listing already at $12,999. TikTok user Madison Hall shared that her mother waits in line every year at dawn to get these sought-after collectibles, but Augusta National Golf Club's chairman, Fred S. Ridley, expressed concerns about the long lines and consumerism surrounding the gnomes, hinting at a possible discontinuation. Resellers have been offering to stand in line for buyers at a price of $800, and presale listings for the 2026 gnome appeared on eBay shortly after its design was revealed at the end of March.
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(UPDATED April 8, 2026 21:12 UTC)
The 2026 gnome features khakis, a puffer vest, and a functional umbrella, and current resale prices for this collectible range between $500 and $750. A merchandising source has indicated there is a strong likelihood that this will be the final gnome produced by Augusta National, as concerns about consumerism and the event's image are prompting a reevaluation of the merchandise. In related news, the original 2016 gnome is expected to fetch over $10,000 at the upcoming Golden Age Masters auction, where nine Masters gnomes recently sold for a total of $13,101, with four going to the same collector.
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(UPDATED April 8, 2026 19:24 UTC)
The Masters golf tournament at Augusta National is seeing a surge in the resale value of its garden gnomes, with some originally priced at $49.50 now fetching over $10,000. The 2026 gnome, which went on sale during the week of on Friday, is rumored to be the last one produced, and a complete set from 2016 to 2025 is being offered for nearly $40,000. With the Masters generating around $69 million in merchandise revenue annually, the limited availability and unique designs of these gnomes have made them highly sought after by collectors.