Trending Now - Apple Reveals Iphone Ultra Pricing Amid Samsung's Market Gains
WHO:
MacRumors - Apple is the company unveiling the foldable iPhone, rumored to be named iPhone Ultra.
9to5Mac - Samsung is the company that has negotiated a contract with Apple for display manufacturing.
WHAT:
MacRumors - Bloomberg's Mark Gurman reported that the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., but it is unclear if this refers to the starting price or specific configurations.
9to5Mac - The estimated starting price for the iPhone Ultra is now reported to be between $2,000 and $2,400.
MacRumors - The foldable iPhone is expected to have a 7.7-inch inner display and a 5.3-inch outer display, along with two rear cameras and one front camera.
MacRumors - The foldable iPhone will reportedly feature a Touch ID power button instead of Face ID.
9to5Mac - Apple has reportedly been cautious about the iPhone Ultra's market response, anticipating that only very early adopters may be willing to purchase the device.
TechRadar - The foldable iPhone Ultra could cost as much as $2,799 with 2TB of storage, based on pricing tiers of the iPhone 17 Pro Max.
9to5Mac - Apple has reportedly reduced its initial shipment expectations for the iPhone Ultra from 10 million units to 3 million units during the launch phase.
MacRumors - The foldable iPhone is expected to "cross the $2,000 threshold" in the U.S.
MacRumors - The iPhone Ultra is expected to be the most expensive iPhone ever.
MacRumors - The iPhone 17 Pro Max currently costs $1,999 in the U.S. when configured with 2TB of storage.
9to5Mac - Apple initially expected to sell around 10 million units of the iPhone Ultra but has now reduced that expectation to around 3 million units.
9to5Mac - The estimated starting price for the iPhone Ultra is between $2,000 and $2,400.
WHERE:
MacRumors - The foldable iPhone will be available in the U.S.
WHEN:
MacRumors - Apple plans to unveil the foldable iPhone in September 2026.
9to5Mac - The exclusive contract for display manufacturing will last for three years.
WHY:
9to5Mac - Apple is being cautious about demand for the iPhone Ultra due to previous experiences, such as with the Vision Pro.
9to5Mac - Samsung's technological lead in advanced folding displays allowed it to negotiate a major concession from Apple.
HOW:
9to5Mac - Apple has reportedly been unhappy with the fragility of existing folding screens and the visibility of the crease, which contributed to the eight-year development timeline for the iPhone Ultra.
9to5Mac - Apple has been working for eight years to launch its first folding phone, primarily due to concerns over the fragility of existing folding screens and the visibility of the crease.
9to5Mac - Samsung Display has negotiated a contract granting it exclusive rights to manufacture displays for the iPhone Ultra for a period of three years, during which Apple will not source foldable panels from other suppliers.
9to5Mac - Apple has instructed manufacturing partners to plan for significantly lower orders than initially expected.
9to5Mac - Samsung Display will exclusively manufacture OLED panels for the iPhone Ultra for the next three years.
(UPDATED April 9, 2026 23:10 UTC)
Bloomberg's Mark Gurman has reported that the upcoming foldable iPhone is expected to exceed the $2,000 mark in the U.S., though it's still unclear if this will be the starting price or apply to specific configurations. Additionally, the estimated starting price for the iPhone Ultra is now said to be between $2,000 and $2,400, reflecting Apple's ongoing efforts to innovate. Apple has faced challenges with the fragility of current folding screens and the visibility of the crease, which has contributed to an eight-year development timeline for the iPhone Ultra.
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(UPDATED April 9, 2026 17:20 UTC)
Apple is set to unveil its first foldable iPhone, which is expected to feature a 7.7-inch inner display, a 5.3-inch outer display, two rear cameras, and one front camera, along with a Touch ID power button instead of Face ID. The company has been cautious about the iPhone Ultra's market response, believing that only early adopters may be interested in purchasing the device. After eight years of development, Apple has focused on addressing concerns about the fragility of folding screens and the visibility of creases.
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(UPDATED April 9, 2026 11:16 UTC)
The highly anticipated foldable iPhone Ultra could be priced at a staggering $2,799 for the model with 2TB of storage, reflecting the pricing tiers of the iPhone 17 Pro Max. In a surprising move, Apple has reportedly scaled back its initial shipment expectations for the iPhone Ultra from 10 million units to just 3 million during the launch phase. Meanwhile, Samsung Display has secured a contract that gives it exclusive rights to manufacture displays for the iPhone Ultra for the next three years, meaning Apple will not source foldable panels from any other suppliers during that time.
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(UPDATED April 9, 2026 09:19 UTC)
Apple is set to unveil its highly anticipated foldable iPhone, rumored to be named the iPhone Ultra, in September 20th26, with an expected price tag that could exceed $2,000. In a significant move, Samsung has secured a three-year exclusive contract to manufacture OLED panels for the device, while Apple has adjusted its sales expectations from around 10 million units to approximately 3 million due to cautious demand forecasts. The iPhone Ultra is anticipated to be the most expensive iPhone ever, surpassing the current iPhone 17 Pro Max, which is priced at $1,999 for its top configuration.