Trending Now - Youtube Premium and Music Subscriptions to See Price Increases

WHO:

TechCrunch - YouTube, a Google-owned video platform.

Deadline - YouTube Premium subscribers.

Engadget - YouTube Premium subscribers, including individual and family plan holders.

WHAT:

Engadget - YouTube Premium individual plan will now cost $16 per month, up from $14, reflecting a $2 increase.

Engadget - YouTube Premium family plan will now cost $27 per month, up from $23, reflecting a $4 increase.

Engadget - YouTube Premium Lite will now cost $9 per month, up from $8, reflecting a $1 increase.

9to5Google - YouTube Music Premium will now cost $11.99 per month, up from $10.99, reflecting a $1 increase.

CNET - YouTube Premium individual plan will now cost $15.99 per month, up from $13.99, reflecting a $2 increase.

CNET - YouTube Premium family plan will now cost $26.99 per month, up from $22.99, reflecting a $4 increase.

CNET - YouTube Premium Lite will now cost $8.99 per month, up from $7.99, reflecting a $1 increase.

CNET - YouTube Music Premium will now cost $12 per month, up from $11, reflecting a $1 increase.

Deadline - YouTube Premium is implementing its first price hikes since 2023, with the individual plan increasing by $2 to $15.99 per month and the family plan increasing by $4 to $26.99 per month.

Engadget - YouTube Premium Lite is increasing by $1 to $8.99 per month, and YouTube Music Premium is increasing by $1 to $12 per month.

Engadget - YouTube Premium individual plan will now cost $16 per month, up from $14, reflecting a $2 increase.

Engadget - YouTube Premium family plan will now cost $27 per month, up from $23, reflecting a $4 increase.

Engadget - YouTube Premium Lite will now cost $9 per month, up from $8, reflecting a $1 increase.

Engadget - YouTube Music Premium will now cost $12 per month, up from $11, reflecting a $1 increase.

TechCrunch - YouTube Premium individual plan is increasing from $13.99 to $15.99 per month.

Deadline - YouTube Premium family plan is increasing from $22.99 to $26.99 per month.

Engadget - YouTube Premium Lite is going up from $7.99 to $8.99 per month.

Engadget - YouTube Music Premium is increasing from $10.99 to $11.99 per month.

9to5Google - The price increases will take effect during the June 2026 billing period.

WHERE:

Variety - The price increases are applicable in the United States.

WHEN:

9to5Google - The price changes will be reflected on the June 7th, 2026 billing date.

CNET - The price changes will be reflected on the June 7th, 2026 billing date.

9to5Google - The price changes will be reflected on the June 7th, 2026 billing date.

Engadget - The price changes will be reflected in the June 7th, 2026 billing date.

9to5Google - YouTube Premium last raised its prices in 2023.

WHY:

9to5Google - The email notification to subscribers states, "To continue delivering great service and features, we’re increasing your price... this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube."

HOW:

Engadget - YouTube has started emailing subscribers about the price changes, with some users posting screenshots of the emails they received.

CNET - YouTube has started notifying existing subscribers of the price changes via email.

Engadget - YouTube has started emailing subscribers about the price changes, with some users posting screenshots of the emails they received.

Engadget - YouTube has started emailing subscribers about the price changes rather than announcing them publicly.

(UPDATED April 10, 2026 23:07 UTC)

YouTube has announced price increases for its subscription services, with the individual Premium plan rising to $16 per month, the family plan to $27, and the Lite plan to $9. Additionally, YouTube Music Premium will now cost $11.99 per month. These changes will take effect on the June 7th billing date, and the company has begun notifying subscribers via email about the updates.

(UPDATED April 10, 2026 21:08 UTC)

YouTube is set to increase the prices of its subscription plans, with the individual plan rising to $15.99 per month, the family plan to $26.99, and the Lite plan to $8.99, all effective on the June 7th billing date. Additionally, YouTube Music Premium will see a price increase to $12 per month. Existing subscribers are being notified of these changes via email.

(UPDATED April 10, 2026 19:16 UTC)

YouTube Premium is set to raise prices for its subscription plans, with the individual plan going up by $2 to $15.99 per month and the family plan increasing by $4 to $26.99 per month. Additionally, YouTube Premium Lite will see a $1 hike to $8.99, while YouTube Music Premium will also rise by $1 to $12 per month. Subscribers can expect these changes to take effect on their billing date of June 7th, and many have already received emails notifying them of the upcoming adjustments.

(UPDATED April 10, 2026 17:14 UTC)

YouTube has announced price increases for several of its subscription plans, with the individual plan rising to $16 per month, the family plan to $27, and the Lite plan to $9. Additionally, YouTube Music Premium will now cost $12 per month. These changes will take effect on the billing date of June 7th.

(UPDATED April 10, 2026 15:20 UTC)

YouTube is set to increase subscription prices for its Premium services in the United States, with the individual plan rising from $13.99 to $15.99 per month and the family plan going up from $22.99 to $26.99. Additionally, YouTube Music Premium will see a hike from $10.99 to $11.99, while the Premium Lite plan will increase from $7.99 to $8.99, with these changes taking effect during the June 20th26 billing period. Subscribers have begun receiving email notifications about the price adjustments, which YouTube states are necessary to continue delivering quality service and support for creators.