Trending Now - Amazon Introduces 'prime Video Ultra' Amid Phaseout of Service

WHO:

Comic Book Resources - Amazon is the organization launching the new streaming service.

9to5Mac - Amazon is the organization responsible for the introduction of Prime Video Ultra.

WHAT:

Comic Book Resources - Prime Video Ultra replaces the previous Ad Free plan.

Comic Book Resources - The new Prime Video Ultra plan is priced at $4.99/month, an increase of $2 from the previous Ad Free plan which cost $2.99/month.

Comic Book Resources - Prime Video Ultra allows for up to five simultaneous streams, an increase from three in the previous plan.

Comic Book Resources - Users can download up to 100 titles for offline viewing with Prime Video Ultra, compared to 25 titles with the previous plan.

9to5Mac - Prime Video Ultra is an ad-free subscription plan.

WHERE:

Comic Book Resources - The new Prime Video Ultra plan is available in the United States.

WHEN:

Comic Book Resources - The official announcement of Prime Video Ultra was made on March 13th, 2026.

Comic Book Resources - The Prime Video Ultra plan was launched on April 10th, 2026.

Comic Book Resources - The final season of "The Boys" premiered on April 8th, 2026.

WHY:

Comic Book Resources - The introduction of Prime Video Ultra is part of Amazon's strategy to enhance its streaming service offerings and compete with other platforms.

HOW:

Comic Book Resources - Subscribers were notified of the transition from the Ad Free plan to Prime Video Ultra through official communication from Amazon.

(UPDATED April 11, 2026 01:23 UTC)

Amazon has officially launched its new streaming service, Prime Video Ultra, which replaces the previous Ad Free plan and was made available on Friday. Priced at $4.99 a month, users can now enjoy up to five simultaneous streams and download up to 100 titles for offline viewing, a significant upgrade from the previous limits. This move is part of Amazon's strategy to enhance its streaming offerings and better compete with other platforms, with subscribers having been notified of the transition through official communication.