Trending Now - Emma Grede: Valuing Money is Not a Selfish Act

WHO:

Fast Company - Emma Grede is the cofounder of Skims and Good American and the author of the book "Start With Yourself: A New Vision for Work and Life."

Inc - Emma Grede is referred to as the author of "Start with Yourself."

WHAT:

Fast Company - Grede aims to dismantle biases regarding how women discuss wealth in her new book.

Fast Company - Grede states, “If you elegantly avoid the subject of money, money will somehow elegantly avoid you.”

Fast Company - Grede believes that making money supports philanthropic efforts rather than detracting from them.

Fast Company - According to HSBC, women are projected to control 40% of global wealth by 2030.

Fast Company - Research from HSBC indicates that affluent women prioritize saving for retirement over investing at every stage of life.

WHERE:

Fast Company - The context of Grede's insights is within the United States, as she discusses cultural attitudes towards money among women.

WHEN:

Fast Company - The year 2026 is referenced as the current year in the context of Grede's discussions.

Fast Company - Grede's book was published in 2026.

WHY:

Fast Company - Grede argues that many women are acculturated to believe that discussing money is impolite or selfish.

Fast Company - Grede believes that women often prioritize the financial needs of others over their own.

HOW:

Fast Company - Grede encourages women to embrace the idea of being well compensated for meaningful work.

Fast Company - Grede suggests that women should connect the idea of meaningful work with financial compensation.

(UPDATED April 14, 2026 17:25 UTC)

Emma Grede, cofounder of Skims and Good American and author of the new book "Start With Yourself: A New Vision for Work and Life," aims to challenge biases surrounding how women talk about wealth. In her book, published in 2026, Grede emphasizes that avoiding discussions about money can lead to financial setbacks, and she believes that making money can actually enhance philanthropic efforts rather than detract from them. She encourages women to embrace the notion of being well compensated for meaningful work, while highlighting that many women have been socialized to prioritize the financial needs of others over their own.