Trending Now - Starbucks Unveils Chatgpt App for Personalized Drink Recommendations

WHO:

CNBC - Paul Riedel, Starbucks senior vice president of digital and loyalty, made a statement regarding customer behavior and drink discovery.

WHAT:

CNBC - Starbucks launched a beta app in ChatGPT to provide drink inspiration for customers on April 12th, 2026.

GeekWire - Customers can customize their orders and select a location to order from using the app.

CNBC - Customers must complete their orders on the Starbucks app or website.

CNBC - Starbucks reported rising customer transactions in its fiscal first quarter ended December 28th, 2025, after two years of traffic declines.

WHERE:

CNBC - The app is accessible through ChatGPT's app directory.

WHEN:

CNBC - The beta app was launched on April 12th, 2026.

CNBC - The fiscal first quarter mentioned ended on December 28th, 2025.

WHY:

CNBC - Starbucks aims to entice U.S. customers back to its cafes as part of its "Back to Starbucks" turnaround strategy.

CNBC - The company is responding to customer behavior, noting that "customers aren't always starting with a menu" but rather "starting with a feeling."

HOW:

CNBC - Customers can access the Starbucks app by enabling it in ChatGPT's app directory and starting a conversation with "@Starbucks."

CNBC - Starbucks has implemented changes such as adding seating back to cafes, trimming its menu, and reintroducing tiers to its loyalty program as part of its turnaround strategy.

(UPDATED April 15, 2026 17:24 UTC)

Starbucks has launched a beta app in ChatGPT to provide drink inspiration for customers, which became available on Sunday. This innovative app allows customers to customize their orders and select a location, but they must complete their transactions on the Starbucks app or website. The company is aiming to entice U.S. customers back to its cafes as part of its "Back to Starbucks" turnaround strategy, responding to changing customer behavior by making the ordering process more intuitive.