Trending Now - Starbucks Innovates Coffee Ordering With Chatgpt Technology
WHO:
Fast Company - Paul Riedel, senior vice president of digital & loyalty at Starbucks
WHAT:
Inc - Users can prompt ChatGPT with specific requests, such as “@starbucks I’m looking for an iced pick me up,” and receive suggestions like the Iced Dragon Energy Drink along with five additional options.
Fast Company - The ChatGPT feature will also suggest niche menu items that users might be unaware of, enhancing product discovery.
Fast Company - Starting on April 15th, 2026, Starbucks will integrate ChatGPT into its ordering process.
Fast Company - Users can prompt ChatGPT for drink order suggestions based on mood, cravings, or images.
Fast Company - The ChatGPT feature will suggest niche menu items and allow users to customize their orders before purchasing directly from the Starbucks app.
Inc - The integration is part of Starbucks' "Back to Starbucks" turnaround strategy aimed at boosting sales.
WHERE:
Fast Company - The integration will be available through the Starbucks app.
WHEN:
Fast Company - The ChatGPT feature will be available starting on April 15th, 2026.
Fast Company - Starbucks has reported its first U.S. growth in 2 years as part of its turnaround strategy.
WHY:
Fast Company - Riedel stated, “People open chat tools to think out loud – to describe the kind of moment they’re in, or imagine something they want to create,” emphasizing the need to meet customers at their moment of inspiration.
Fast Company - The decision to integrate ChatGPT follows a trend of retailers using AI platforms for product discovery.
Fast Company - Riedel stated that customers often start with a feeling rather than a menu, indicating a need for a more personalized ordering experience.
HOW:
Fast Company - Users can activate the ChatGPT feature by tagging @starbucks within a chat with the AI agent in the Starbucks app.
Fast Company - Users activate the ChatGPT feature by tagging @starbucks within a chat with the AI agent.
(UPDATED April 16, 2026 04:05 UTC)
Starbucks has introduced a new ChatGPT feature that allows users to make specific requests, such as asking for an iced drink, and receive tailored suggestions like the Iced Dragon Energy Drink along with five other options. This enhancement aims to improve product discovery by suggesting niche menu items that customers might not know about, as noted by Riedel, who emphasized the importance of meeting customers at their moment of inspiration. To use this feature, customers simply need to tag @starbucks within a chat with the AI agent in the Starbucks app.
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(UPDATED April 15, 2026 23:12 UTC)
Starting on Wednesday, Starbucks will integrate ChatGPT into its ordering process, allowing users to receive drink suggestions based on their mood, cravings, or even images. This new feature will enable customers to discover niche menu items and customize their orders directly through the Starbucks app, as part of the company's "Back to Starbucks" turnaround strategy aimed at boosting sales. According to Paul Riedel, senior vice president of digital and loyalty at Starbucks, this move reflects a growing trend among retailers to use AI for a more personalized shopping experience.