Trending Now - Paramount's CEO Pledges 45-day Release Window, 30 Films Annually

WHO:

Variety - Josh Greenstein and Dana Goldberg are the new heads of Paramount Pictures, overseeing the studio's film agenda.

Deadline - David Ellison is the CEO of Paramount.

Variety - David Ellison is associated with Skydance.

WHAT:

Variety - David Ellison stated, “The Paramount Lot is alive again, and we could not be more excited,” during his announcement at CinemaCon.

Deadline - Paramount's commitment includes a 90-day window to subscription video on demand (SVOD) following the theatrical release.

Deadline - Paramount is committing to a 45-day theatrical release window.

Variety - Paramount will release a minimum of 30 films annually.

Deadline - The announcement received a big round of applause from exhibitors at CinemaCon.

WHERE:

Variety - The upfronts presentation for advertisers took place on the Melrose Avenue lot in Los Angeles.

Deadline - The announcement was made at CinemaCon.

WHEN:

Variety - The upfronts presentation occurred on Thursday, April 14th, 2026, with additional meetings and events planned in markets including New York in the coming days.

Deadline - The 45-day theatrical window commitment starts immediately in 2026.

Variety - The announcement was made on Thursday, April 14th, 2026.

WHY:

Variety - David Ellison aims to address political and artistic pressures in the film industry.

HOW:

Deadline - The announcement was made during a surprise appearance at CinemaCon, following a sizzle reel produced by Jon M. Chu and narrated by Tom Cruise.

(UPDATED April 17, 2026 07:21 UTC)

David Ellison announced at CinemaCon that "The Paramount Lot is alive again, and we could not be more excited." This announcement took place during the upfronts presentation for advertisers on the Melrose Avenue lot in Los Angeles on Tuesday. Additional meetings and events are scheduled in markets including New York in the coming days.

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(UPDATED April 16, 2026 23:15 UTC)

Paramount Pictures has announced a new commitment that includes a 90-day window for subscription video on demand following the theatrical release of its films. This change comes as Josh Greenstein and Dana Goldberg step in as the new heads of the studio, taking charge of its film agenda. The announcement was made by Variety at 19:26 UTC.

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(UPDATED April 16, 2026 19:27 UTC)

Paramount has announced a commitment to a 45-day theatrical release window, starting immediately in 2026, and plans to release a minimum of 30 films annually. This announcement, made by CEO David Ellison during a surprise appearance at CinemaCon on Tuesday, received a big round of applause from exhibitors in attendance. Ellison aims to address political and artistic pressures in the film industry, with the announcement following a sizzle reel produced by Jon M. Chu and narrated by Tom Cruise.