Trending Now - Top Women's Watches Unveiled at Watches and Wonders 2026

WHO:

Bloomberg - Chris Rovzar reported from Geneva.

CNN - Various watch brands and industry insiders participated in the Watches & Wonders showcase.

WHAT:

Bloomberg - The Watches & Wonders 2026 event showcased new timepieces despite a challenging year for the watch industry.

CNN - The Bulgari Octo Finissimo 37 features a 37mm case size and a self-winding movement reduced by 20% in volume.

CNN - The Van Cleef & Arpels Heure d’Ici & Heure d’Ailleurs is priced at $48,000 and features a 38mm cognac-hued enamel dial.

CNN - The Rolex Oyster Perpetual Day-Date 40 is priced at $62,700 and is made from a new metal alloy called Jubilee Gold.

CNN - MARLI New York's new watch collection ranges from $9,000 to $28,600 and incorporates a pyramid motif in its design.

WHERE:

Bloomberg - The Watches & Wonders 2026 event took place in Geneva.

CNN - MARLI New York unveiled its timepieces at its boutique in Geneva.

WHEN:

CNN - The Bulgari Octo Finissimo was first unveiled in 2014, and the Octo Finissimo 37 was introduced in 2026.

CNN - The Cartier Baignoire was given a new look in 2026, following its major update in 2023.

CNN - The Rolex Oyster Perpetual Day-Date 40 is part of the 2026 releases coinciding with the 100th anniversary of the Oyster model.

CNN - MARLI New York's watch collection was five years in the making, unveiled in 2026.

WHY:

CNN - The watch industry has been rethinking how it markets to women due to changing consumer preferences.

HOW:

CNN - The Bulgari Octo Finissimo 37 is crafted in titanium or 18-karat yellow gold and features a three-day power reserve.

CNN - The Rolex Oyster Perpetual Day-Date 40 features a spring green aventurine dial and baguette cut diamonds.

(UPDATED April 17, 2026 15:21 UTC)

The Watches & Wonders 2026 event is currently underway in Geneva, showcasing new timepieces despite a challenging year for the watch industry. Among the highlights, the Bulgari Octo Finissimo 37 features a self-winding movement and a 37mm case, while the Rolex Oyster Perpetual Day-Date 40, priced at $62,700, is made from a new metal alloy called Jubilee Gold and celebrates the 100th anniversary of the Oyster model. Additionally, MARLI New York has unveiled a new collection ranging from $9,000 to $28,600, reflecting the industry's shift in marketing to women as consumer preferences evolve.