Trending Now - Cannabis Leaders Advocate for Reform and Cultural Growth by 2026
WHO:
Fast Company - Jake Bullock is the CEO of Cann, a low-dose THC-infused beverage company co-founded in 2019.
Fast Company - Rosie Mattio, CEO of Mattio Communications, stated that her agency held a workshop for its 35 employees to learn how to roll a joint.
Bloomberg - Ben Kovler, the Founder and CEO of Green Thumb Industries
WHAT:
Fast Company - Bullock stated that cannabis-infused beverages are seen as a social and inclusive substitute for alcohol in workplace settings.
Fast Company - Mattio Communications is one of the first cannabis-focused marketing agencies in the industry, with clients including Curio Wellness and TerrAscend.
Fast Company - Research from Drug Rehab USA indicates that 62% of Gen Zers use cannabis or THC to manage daily stress, compared to 61% who use alcohol.
Bloomberg - The cannabis industry is valued at $30 billion.
Bloomberg - Ben Kovler stated that federal rescheduling of cannabis could transform the industry overnight.
Bloomberg - Kovler explained that outdated regulations are slowing growth and blocking access to capital markets.
WHERE:
Fast Company - The cannabis lounge mentioned for potential events is the former Nat Sherman New York City Townhouse, located near Grand Central Station.
Fast Company - The cannabis lounge mentioned for potential events is located near Grand Central Station in New York City.
The Source - The United States is recognized as the focal point of cannabis culture.
WHEN:
The Source - April 20th, 2026, is recognized as the unofficial focal point of cannabis culture in the United States.
WHY:
Fast Company - Mattio believes that cannabis use could lead to better productivity compared to alcohol consumption, stating, "In terms of productivity, it’s a lot easier to go out, smoke, or take a few edibles, and come into work on time the next morning."
Fast Company - Mattio believes that cannabis use in the workplace could lead to better productivity compared to alcohol consumption.
Bloomberg - The need for reform is driven by booming consumer demand and the potential for massive opportunities in research and for veterans.
HOW:
Fast Company - Mattio Communications held a workshop where employees learned to roll a joint, using company business cards as the crutch in the joint.
Fast Company - Mattio Communications used company business cards as the crutch in the joint during their workshop.
Bloomberg - Kovler discussed the impact of federal rescheduling on the cannabis industry during an interview on Bloomberg Open Interest.
(UPDATED April 21, 2026 04:04 UTC)
Jake Bullock, the CEO of Cann, a company that specializes in low-dose THC-infused beverages, highlighted the growing trend of cannabis-infused drinks as a social and inclusive alternative to alcohol in workplace environments. He mentioned that a former Nat Sherman Townhouse in New York City, located near Grand Central Station, is being considered for hosting events centered around this concept. At a recent workshop organized by Mattio Communications, employees even learned how to roll a joint, creatively using company business cards as crutches for their creations.
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(UPDATED April 20, 2026 19:34 UTC)
Mattio Communications, one of the first cannabis-focused marketing agencies, recently held a workshop for its 35 employees to learn how to roll a joint, using company business cards as a crutch during the session. CEO Rosie Mattio believes that incorporating cannabis use in the workplace could enhance productivity compared to alcohol, especially as research shows that 62% of Gen Zers use cannabis or THC to manage daily stress. The agency's clients include notable names like Curio Wellness and TerrAscend, and they are exploring potential events at a cannabis lounge near Grand Central Station in New York City.
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(UPDATED April 20, 2026 17:23 UTC)
Ben Kovler, the Founder and CEO of Green Thumb Industries, highlighted the potential for transformative change in the cannabis industry during an interview on Bloomberg Open Interest, emphasizing that federal rescheduling could revolutionize the market overnight. With the industry currently valued at $30 billion, Kovler pointed out that outdated regulations are hindering growth and limiting access to capital, especially as consumer demand continues to surge. As on Monday, marks the unofficial focal point of cannabis culture in the United States, the push for reform is increasingly driven by opportunities in research and support for veterans.