Trending Now - Sister Group Acquires Majority Stake in U.K. Digital Label

WHO:

Deadline - Sister Group, founded by Elisabeth Murdoch and Jane Featherstone.

Variety - After Party Studios, founded by YouTuber Callum McGinley (known as Callux) and film director Ben Doyle (known as RVBBERDUCK).

WHAT:

Deadline - Sister Group has taken a majority stake in After Party Studios.

Variety - Sister Group has added After Party Studios to its portfolio of acquisitions.

WHERE:

Deadline - After Party Studios is based in the United Kingdom.

Variety - After Party Studios specializes in digital-first content and works with streamers, broadcasters, talent, and brands.

WHEN:

Deadline - After Party Studios was founded in 2016.

Variety - The acquisition by Sister Group occurred in 2026.

WHY:

Variety - The acquisition is part of Sister Group's strategy to expand its transatlantic presence and portfolio.

HOW:

Deadline - Sister Group's acquisition of After Party Studios is a strategic move to enhance its digital-first content capabilities.

(UPDATED April 21, 2026 11:20 UTC)

Sister Group has acquired a majority stake in After Party Studios, a company founded in 2016 that specializes in digital-first content and collaborates with streamers, broadcasters, talent, and brands. This acquisition, which took place in 2026, is part of Sister Group's strategy to expand its transatlantic presence and enhance its portfolio. Founded by Elisabeth Murdoch and Jane Featherstone, Sister Group continues to grow its influence in the media landscape with this latest addition.