Trending Now - Fixated Acquires Studio71, Expanding Creator Network Significantly

WHO:

Deadline - ProSiebenSat.1 Media is selling its North American creator business Studio71 US to Fixated.

Variety - Fixated is an L.A.-based start-up.

WHAT:

Deadline - The deal involves all companies operating under the Studio71 US banner.

Variety - The acquisition gives Fixated a network of over 1,000 digital creators.

Variety - The deal is part of Fixated's strategy to become a one-stop shop for creator-led media businesses.

WHERE:

Deadline - The Studio71 business in German-speaking countries remains with ProSiebenSat.1 Media, which is based in Unterföhring.

WHEN:

Deadline - The date of the acquisition is not specified in the articles.

WHY:

Variety - The acquisition is a major step in Fixated's strategy to expand its capabilities in talent representation, production, distribution, and monetization.

HOW:

Variety - The acquisition combines the talent representation, production, distribution, and monetization capabilities of both Fixated and Studio71 under one roof.

(UPDATED April 21, 2026 17:22 UTC)

ProSiebenSat.1 Media is selling its North American creator business, Studio71 US, to the Los Angeles-based start-up Fixated, which will now oversee all companies operating under the Studio71 US banner. This acquisition gives Fixated access to a network of over 1,000 digital creators and is a key move in their strategy to become a one-stop shop for creator-led media businesses. While the Studio71 operations in German-speaking countries will remain with ProSiebenSat.1 Media, this deal significantly enhances Fixated's capabilities in talent representation, production, distribution, and monetization.