Trending Now - Adobe Launches AI Tools to Transform Website Creation for Gen Z
WHO:
Fast Company - Eric Matisoff, principal evangelist at Adobe
Fast Company - Adobe, a major software company
Fast Company - Vanto, a fictional luxury electric car brand used in a demo
WHAT:
Fast Company - Adobe is rolling out the public beta for its Firefly AI Assistant in April 2026, designed to act as an autonomous digital art director.
Fast Company - Asset Amplify is one of seven final Sneaks debuting at the Adobe Summit conference in April 2026.
Fast Company - Eric Matisoff stated that Adobe received over 500 ideas for Sneaks this year, a significant increase from the 100 to 150 ideas from the previous year.
Fast Company - Adobe launched a new tool called Asset Amplify that can generate entire websites, social media posts, and print collateral.
Fast Company - Asset Amplify is part of Adobe's "Sneaks," which are annual UX experiments that may become official products based on user interest.
Fast Company - Approximately 30% of Sneaks typically make it into official Adobe platforms.
Fast Company - The tool can create tailored marketing assets based on audience segmentation data.
Fast Company - In a demo, Asset Amplify produced different website concepts for millennials and Gen Zers, highlighting distinct design choices.
WHERE:
Fast Company - The 2026 Adobe Summit conference, where the tool was demoed.
WHEN:
Fast Company - The Adobe Summit conference is taking place in April 2026.
Fast Company - Adobe announced the Adobe AI Foundry in December 2025.
WHY:
Fast Company - Brands are seeking AI tools that can create assets tailored to specific audience niches rather than generalized outputs.
Fast Company - The acceleration of AI technology has changed the types of Sneaks and the development process at Adobe.
HOW:
Fast Company - Brands can upload a variety of assets into Asset Amplify, including showroom videos, commercials, and existing social posts, to enhance the tool's output.
Fast Company - To use Asset Amplify, brands upload assets representing their product and brand aesthetic, then enter a written prompt describing the desired asset and target audience.
Fast Company - Asset Amplify uses Adobe’s Content Analytics platform to analyze image attributes and conversion data for different audiences.
Fast Company - The final outputs from Asset Amplify can be edited in Adobe software like Photoshop, Illustrator, or After Effects.
(UPDATED April 21, 2026 23:11 UTC)
Adobe is launching the public beta for its Firefly AI Assistant this month, which is designed to serve as an autonomous digital art director. At the Adobe Summit conference, Asset Amplify is one of seven final Sneaks being showcased, allowing brands to upload various assets like showroom videos and commercials to enhance its output. Eric Matisoff noted that this year, Adobe received over 500 ideas for Sneaks, a significant jump from the 100 to 150 ideas submitted last year.
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(UPDATED April 21, 2026 21:16 UTC)
At the 2026 Adobe Summit, Adobe unveiled a new tool called Asset Amplify, which can generate entire websites, social media posts, and print collateral tailored to specific audience segments. During a demo, the tool showcased its ability to create distinct website concepts for millennials and Gen Zers, illustrating how brands can leverage AI to produce targeted marketing assets. To use Asset Amplify, brands simply upload their assets and provide a written prompt, while the tool utilizes Adobe’s Content Analytics platform to ensure the final outputs can be edited in familiar software like Photoshop and Illustrator.