Trending Now - Instagram Introduces 'instants' App for Temporary Photo Sharing

WHO:

TechCrunch - Instagram is the organization launching the new app called "Instants."

WHAT:

9to5Google - The "Instants" app is a dedicated version of a feature previously known as "Shots," which was integrated into the messaging section of Instagram.

9to5Google - The app allows users to log in with their Instagram account and opens directly to the camera for quick sharing.

9to5Google - Anything shared from or to "Instants" can also be viewed in the main Instagram app.

TechCrunch - The "Instants" app allows users to share disappearing photos that can be viewed only once and remain available for 24 hours.

Techmeme - The app is described as a combination of features from other apps like Snapchat, Locket, and BeReal, and is intended to be "low-pressure."

WHERE:

Techmeme - The "Instants" app was launched in Italy.

WHEN:

Techmeme - The app was launched in Italy during the week of April 17th, 2026.

WHY:

Techmeme - The motivation behind the app is to provide a low-pressure environment for sharing photos.

HOW:

9to5Google - Users can share photos instantly without edits, and the photos disappear after 24 hours and cannot be viewed again.

TechCrunch - Users can share photos that disappear after being viewed once, with a 24-hour availability limit.

(UPDATED April 23, 2026 23:18 UTC)

The new "Instants" app has been launched as a dedicated version of a feature previously known as "Shots," which was part of Instagram's messaging section. Users can log in with their Instagram accounts, opening directly to the camera for quick sharing of photos that disappear after 24 hours and cannot be viewed again. Anything shared through "Instants" is also accessible in the main Instagram app, making it easy to keep track of all your content.

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(UPDATED April 23, 2026 21:18 UTC)

Instagram has launched a new app called "Instants" in Italy during the week of on Friday. This app allows users to share disappearing photos that can be viewed only once and remain available for 24 hours, combining features from popular platforms like Snapchat, Locket, and BeReal in a low-pressure environment. With Instants, users can enjoy a more casual way to share their moments without the stress of permanent posts.