Trending Now - Men Challenge Online Trends of Looks and Masculinity

WHO:

BBC - Influencers promoting looksmaxxing and narrow male beauty standards are being challenged by a new wave of men on social media.

WHAT:

BBC - One influencer claims that "our grandads would be turning in their graves if they had seen what men were like today."

BBC - The same influencer asserts that in the past, men had higher levels of testosterone and were more fertile.

WHERE:

BBC - The discussions and challenges are taking place on social media platforms.

WHEN:

BBC - The trend of men calling out looksmaxxing and masculinity standards is occurring in 2026.

WHY:

BBC - The new wave of men is responding to the promotion of narrow male beauty standards and the influence of looksmaxxing.

HOW:

BBC - The challenge to looksmaxxing trends is being conducted through social media engagement and public discourse.

(UPDATED April 25, 2026 05:35 UTC)

A new wave of men on social media is challenging the promotion of looksmaxxing and narrow male beauty standards. One influencer remarked that "our grandads would be turning in their graves if they had seen what men were like on Saturday," while also claiming that men in the past had higher testosterone levels and were more fertile. This trend of calling out these beauty standards is gaining traction in 2026 as discussions unfold across various social media platforms.