Trending Now - Apple's CEO Change: a Pivotal Moment in Corporate Strategy

WHO:

9to5Mac - John Ternus will become Apple’s CEO.

Fast Company - Tim Cook is the outgoing CEO of Apple.

WHAT:

9to5Mac - John Ternus will officially start as CEO on September 1st, 2026, just before Apple’s holiday quarter begins in late September.

Fast Company - Apple is expected to introduce its first foldable iPhone later this year, with a starting price reported to be $2,000.

Fortune - Greater China contributed $64.3 billion in revenue for Apple in its 2025 fiscal year, which ended on September 27, 2025.

Fortune - Apple’s sales in Greater China rose to $25 billion in the most recent quarter, up from $18.5 billion a year earlier, marking it as "the best iPhone quarter in history in Greater China."

Fortune - IDC data for the first quarter of 2026 shows Apple as the No. 2 smartphone seller in China, with a 19% market share, improving from fourth place a year earlier.

9to5Mac - John Ternus will officially start as CEO less than two weeks before Apple’s annual September event, which is expected to introduce the first foldable iPhone.

Fast Company - Apple is expected to beat previous holiday quarter records, with nearly $150 billion in revenue projected.

Fortune - Greater China contributed $64.3 billion in revenue for Apple in its 2025 fiscal year, making it Apple’s third-largest market.

Fortune - Apple’s sales in Greater China rose to $25 billion in the most recent quarter, up from $18.5 billion a year earlier.

Fortune - IDC data for the first quarter of 2026 shows Apple as the No. 2 smartphone seller in China, with a 19% market share, improving from fourth place a year earlier.

9to5Mac - John Ternus oversaw the engineering and product development of the new foldable iPhone.

Fast Company - Ternus is expected to take center stage during the Worldwide Developers Conference (WWDC) keynote on June 8, 2026, alongside Tim Cook.

Fortune - Greater China contributed $64.3 billion in revenue for Apple in its 2025 fiscal year, making it Apple’s third-largest market.

Fortune - Apple’s sales in Greater China rose to $25 billion in the most recent quarter, up from $18.5 billion a year earlier.

Fortune - IDC data for the first quarter of 2026 shows Apple as the No. 2 smartphone seller in China, with a 19% market share.

9to5Mac - John Ternus is expected to take center stage during the annual September event, which will introduce Apple’s first foldable iPhone.

Fast Company - Ternus will likely give several stand-alone interviews that will be published on September 1, when he officially becomes Apple’s next CEO.

Gizmodo - Ternus will be positioned as the face of the new foldable iPhone, which is expected to be a blockbuster product for Apple.

9to5Mac - John Ternus is expected to be the face of the new foldable iPhone, which is anticipated to be a significant product launch for Apple.

Gizmodo - The starting price of the new foldable iPhone is reported to be $2,000.

Fast Company - Ternus will likely take center stage during the Worldwide Developers Conference (WWDC) keynote on June 8, 2026.

Fast Company - Ternus is expected to make his public-facing debut as CEO at the iPhone 18 event in September 2026.

9to5Mac - John Ternus will officially start as CEO on September 1st, 2026.

9to5Mac - Apple is expected to announce its first foldable iPhone during the annual September event.

9to5Mac - Apple is projected to achieve nearly $150 billion in revenue during the holiday quarter.

Fast Company - Apple’s market cap is nearly $4 trillion.

Fast Company - Tim Cook has led Apple from a $350 billion company to a $4 trillion company.

WHERE:

Fast Company - The announcement of the CEO transition was made by Apple.

WHEN:

Fast Company - Ternus is expected to make his most public-facing debut at the iPhone 18 event in September 2026, shortly after he officially becomes CEO.

9to5Mac - The annual September event is expected to occur shortly after September 1st, 2026.

Fast Company - Tim Cook discussed his retirement plans in November 2023.

Fast Company - The Financial Times reported on Tim Cook's potential retirement in November 2025.

Fast Company - Apple’s board appointed John Ternus as the next CEO on April 17, 2026.

Fast Company - The announcement of Ternus as CEO was made on April 20, 2026.

Fast Company - The Worldwide Developers Conference (WWDC) keynote is scheduled for June 8, 2026.

WHY:

Fast Company - Apple aimed to manage investor reactions and maintain stability during the CEO transition.

Fast Company - Tim Cook began discussing his retirement to acclimate the public to the idea of succession.

HOW:

Fast Company - Apple’s board appointed John Ternus as the next CEO on April 17, 2026, and the announcement was made on April 20, 2026, through a Form 8-K filing with the SEC.

Fast Company - Apple’s board appointed John Ternus as the next CEO on April 17, 2026, and the announcement was made on April 20, 2026.

Fast Company - Apple has been preparing for the CEO transition by putting potential candidates, including Ternus, in public-facing roles over the past few years.

Fast Company - Apple has been preparing for the CEO transition for several years, including putting potential candidates in public-facing roles.

Fast Company - Apple used a Form 8-K filing with the SEC to disclose the appointment of Ternus.

(UPDATED April 27, 2026 19:20 UTC)

Apple has announced that John Ternus will officially take over as CEO on September 1, 2026, just in time for the company’s holiday quarter. In exciting product news, Apple is expected to unveil its first foldable iPhone later this year, with a starting price of $2,000. Meanwhile, Apple has seen remarkable growth in Greater China, with sales reaching $25 billion in the most recent quarter, marking the best iPhone quarter in history for the region.

(UPDATED April 27, 2026 13:21 UTC)

John Ternus will officially take over as CEO of Apple just ahead of the company's highly anticipated September event, where the first foldable iPhone is expected to be unveiled. In fiscal year 2025, Apple saw significant contributions from Greater China, generating $64.3 billion in revenue, and in the most recent quarter, sales surged to $25 billion, up from $18.5 billion a year prior. Additionally, IDC data indicates that Apple has climbed to the No. 2 smartphone seller in China, capturing a 19% market share, a notable improvement from its previous fourth place standing.

(UPDATED April 27, 2026 11:29 UTC)

John Ternus has been leading the engineering and product development of the new foldable iPhone, and he is expected to take center stage during the Worldwide Developers Conference keynote on June 8, 2026, alongside Tim Cook. In the 2025 fiscal year, Greater China generated $64.3 billion in revenue for Apple, making it the company's third-largest market, with sales in the region rising to $25 billion in the most recent quarter, up from $18.5 billion a year earlier. Additionally, IDC data for the first quarter of 2026 shows Apple as the No. 2 smartphone seller in China, holding a 19% market share.

(UPDATED April 27, 2026 09:38 UTC)

John Ternus is set to take center stage at Apple's annual September event, where he will unveil the company's first foldable iPhone, a product anticipated to be a major hit. Ternus will also be making his public debut as Apple's new CEO, a role he officially steps into on September 1, following his appointment by the board on April 17. This event marks a significant moment for Ternus, as he becomes the face of a groundbreaking product for Apple.

(UPDATED April 27, 2026 01:22 UTC)

Apple is gearing up for a major product launch with the anticipated introduction of a foldable iPhone, and John Ternus is expected to be the face of this new device. Reports indicate that the starting price for the foldable iPhone will be $2,000, and Ternus is likely to take center stage during the Worldwide Developers Conference keynote on June 8, 2026. This event will mark a significant moment for Ternus, as he is also expected to make his public debut as CEO at the iPhone 18 event in September 2026.

(UPDATED April 26, 2026 23:12 UTC)

John Ternus will take over as CEO of Apple on September 1st, 2026, succeeding Tim Cook, who has led the company through significant growth from a $350 billion valuation to nearly $4 trillion. The tech giant is also expected to unveil its first foldable iPhone during its annual September event, shortly after Ternus officially steps into his new role. Apple has been preparing for this transition for several years, ensuring a smooth succession process to maintain stability and manage investor reactions.