Trending Now - Apple Set to Launch Iphone Ultra and Foldable Macbook Soon
WHO:
9to5Mac - Apple is the company introducing the new products.
9to5Mac - Filipe Espósito is the author of the report.
CNET - The article discusses Apple's foldable phone.
WHAT:
Macworld - Apple is likely to bring the Ultra branding to the Mac as well, in addition to the iPhone Ultra.
MacRumors - The iPhone Ultra may launch a few weeks later than the iPhone 18 Pro, with scarcer availability.
MacRumors - The MacBook Ultra is expected to be priced at a "significantly" higher point than the MacBook Pro.
MacRumors - The iPhone Ultra will not be considered part of the iPhone 18 lineup, despite its simultaneous arrival with the iPhone 18 Pro and Pro Max.
MacRumors - The launch of the MacBook Ultra is now likely pushed back by several months due to memory supply chain shortages.
CNET - The expected price for the foldable iPhone is over $2,000, with a possible new name: the iPhone Ultra.
Macworld - Apple is expected to unveil the iPhone Ultra alongside the iPhone 18 Pro and Pro Max in September.
Macworld - The iPhone Ultra will feature Main and Ultra Wide rear cameras, plus a front camera on each display.
Macworld - The MacBook Ultra is anticipated to be introduced as a high-end model previously expected to be the M6 MacBook Pro.
9to5Mac - Apple is set to launch a foldable iPhone named ‘iPhone Ultra’ and a new MacBook named ‘MacBook Ultra’.
9to5Mac - The iPhone Ultra is expected to feature a book-style fold with a crease-free display, a roughly 5.5-inch outer screen, a 7.8-inch inner screen, an A20 Pro chip, a C2 cellular modem, custom iOS 27 features for side-by-side apps, and Touch ID integrated in the power button.
9to5Mac - The MacBook Ultra will feature a new industrial design, touchscreen, OLED display, Dynamic Island instead of a notch, and possibly a C2 cellular modem.
CNET - The expected price for the foldable iPhone is over $2,000.
WHERE:
9to5Mac - The products are being developed by Apple, which is headquartered in Cupertino, California.
WHEN:
MacRumors - The launch of the MacBook Ultra is now likely pushed back by several months due to memory supply chain shortages.
Macworld - Apple is targeting a launch for the AI smart glasses either later this year or in early 2027, with the product shipping to users in 2027.
9to5Mac - The iPhone Ultra is expected to be unveiled in September.
9to5Mac - The launch of the MacBook Ultra is targeted for this year but may slip into early 2027.
WHY:
9to5Mac - Apple is expanding its ‘Ultra’ branding with the introduction of these new flagship products.
HOW:
9to5Mac - The information about the new products comes from sources familiar with Apple’s plans and corroborated by previous reports from Mark Gurman and Weibo leakers.
(UPDATED April 28, 2026 09:41 UTC)
Apple is expected to introduce the Ultra branding to its Mac lineup, following the anticipated release of the iPhone Ultra, which may launch a few weeks after the iPhone 18 Pro with limited availability. The MacBook Ultra is projected to be priced significantly higher than the MacBook Pro, but its launch has been delayed by several months due to memory supply chain shortages. As a result, fans of Apple's products will need to wait a bit longer for these new offerings.
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(UPDATED April 28, 2026 04:13 UTC)
The iPhone Ultra, which is expected to launch alongside the iPhone 18 Pro and Pro Max, will not be part of the iPhone 18 lineup. Meanwhile, the launch of the MacBook Ultra is likely delayed by several months due to ongoing memory supply chain shortages. Additionally, the anticipated price for the foldable iPhone, possibly named the iPhone Ultra, is projected to exceed $2,000.
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(UPDATED April 27, 2026 23:17 UTC)
Apple is gearing up to unveil the iPhone Ultra alongside the iPhone 18 Pro and Pro Max in September, featuring Main and Ultra Wide rear cameras and a front camera on each display. Additionally, the company is expected to introduce the MacBook Ultra as a high-end model that was previously anticipated to be the M6 MacBook Pro. Apple is also targeting a launch for its AI smart glasses either later this year or in early 2027, with the product set to ship to users in 2027.
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(UPDATED April 27, 2026 21:23 UTC)
Apple is set to launch a foldable iPhone called the 'iPhone Ultra' and a new MacBook named 'MacBook Ultra,' expanding its 'Ultra' branding with these flagship products. The iPhone Ultra is expected to feature a book-style fold with a crease-free display, while the MacBook Ultra will boast a new industrial design and an OLED touchscreen. The unveiling of the iPhone Ultra is anticipated in September, with the MacBook Ultra's launch targeted for this year but possibly slipping into early 2027.