Trending Now - Is Letterboxd Facing a Twitter-like Downfall?
WHO:
Fast Company - Letterboxd is described as a community platform by a spokesperson.
Semafor - Tiny is a Canadian holding company that owns a 60% stake in Letterboxd.
Semafor - Matthew Buchanan is a co-founder of Letterboxd.
WHAT:
Fast Company - Potential buyers for Letterboxd include Versant, the parent company of CNBC and MS NOW, and Hollywood newsletter The Ankler.
Semafor - The biggest cohort of Letterboxd users is between 18 and 25 years old as of 2024.
Semafor - Tiny cited Letterboxd as one of the major drivers of growth in its venture fund last year.
Fast Company - Tiny is looking to sell its majority share of Letterboxd.
Semafor - Letterboxd has grown from around 1 million users in 2020 to more than 26 million users earlier this year.
Semafor - Tiny purchased 60% of Letterboxd in 2023, valuing it at $50 million.
Semafor - Letterboxd has beefed up its display advertising and rolled out a streaming rental business for obscure films.
WHERE:
Semafor - Letterboxd was founded in New Zealand.
WHEN:
Semafor - The company surged to over 26 million users earlier this year.
Semafor - Tiny purchased its stake in Letterboxd in 2023.
WHY:
Fast Company - Users are concerned that a sale could lead to commercialization and a decline in the platform's mission.
Semafor - Tiny sees an opportunity to profit by selling Letterboxd.
HOW:
Semafor - Tiny announced that Letterboxd would move into television reviews, but this expansion remains largely unfinished.
Fast Company - Letterboxd has resisted adding features like infinite scroll, allowing users to curate their own feeds.
Semafor - Tiny promised to preserve Letterboxd’s independence while helping it expand.
(UPDATED April 27, 2026 23:17 UTC)
Potential buyers for Letterboxd are emerging, with Versant, the parent company of CNBC and MS NOW, and the Hollywood newsletter The Ankler expressing interest. The platform's largest user demographic is currently between 18 and 25 years old, and it has been identified as a significant contributor to Tiny's venture fund growth last year. Although Tiny has announced plans for Letterboxd to expand into television reviews, this initiative is still largely incomplete.
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(UPDATED April 27, 2026 21:25 UTC)
Tiny, a Canadian holding company that owns a 60% stake in Letterboxd, is looking to sell its majority share of the popular community platform, which has grown from around 1 million users in 2020 to more than 26 million users earlier this year. Founded in New Zealand, Letterboxd has recently expanded its offerings by enhancing display advertising and launching a streaming rental service for obscure films, while users express concerns that a sale could compromise the platform's mission. Matthew Buchanan, a co-founder of Letterboxd, has seen the company’s value rise significantly since Tiny purchased its stake in 2023 for $50 million.