Trending Now - Xbox Chief: Rising Memory Costs May Affect Project Helix Launch

WHO:

Eurogamer.net - Asha Sharma is the Xbox boss.

GamesIndustry.biz - Jason Ronald is the VP of Next Generation at Xbox.

WHAT:

Eurogamer.net - Asha Sharma stated that memory costs "will impact pricing, will impact availability" of the next-gen console, Project Helix.

GamesIndustry.biz - Sharma confirmed that the ongoing memory shortage crisis will likely affect the price point of Project Helix.

Eurogamer.net - Current predictions estimate that memory shortages are likely to continue until late 2027 or early 2028.

GamesIndustry.biz - Sharma emphasized that "all of these things are an equation" regarding memory costs and their impact.

WHERE:

Eurogamer.net - The discussion took place during an interview on Game File.

WHEN:

Eurogamer.net - Asha Sharma mentioned that they are not ready to share a launch timeline for Project Helix.

WHY:

Eurogamer.net - The memory shortage is attributed to high demand from AI data centers, which are purchasing large reserves of memory chip production.

HOW:

GamesIndustry.biz - Sharma indicated that Xbox is focusing on "what's in our control" to build a great console for gaming, including PC games.

(UPDATED April 28, 2026 19:25 UTC)

Asha Sharma, the Xbox boss, has revealed that the ongoing memory shortage crisis will significantly impact the pricing and availability of the next-gen console, Project Helix. During an interview on Game File, she noted that current predictions suggest memory shortages could persist until late 2027 or early 2028, emphasizing that "all of these things are an equation" when it comes to costs. While Sharma confirmed that they are not ready to share a launch timeline for Project Helix, she assured that Xbox is concentrating on what they can control to create an exceptional gaming experience.