Trending Now - The CW Forms Streaming Alliances With ESPN and Roku

WHO:

Deadline - The CW, ESPN, Roku, Nexstar

WHAT:

Deadline - The CW has formed streaming partnerships with ESPN and Roku.

Variety - The CW will make approximately 800 hours of annual sports programming available on ESPN's app.

Variety - The CW's programming includes college football, college basketball, professional bull riding, WWE fights, NASCAR races, PBA bowling, and professional volleyball.

WHERE:

Deadline - The CW broadcast network, ESPN app, Roku Channel

WHEN:

Variety - The deal was announced on a Wednesday.

WHY:

Deadline - The partnerships aim to expand The CW's programming footprint in exchange for access to entertainment fare and live sports.

HOW:

Deadline - The CW will stream its sports programming through ESPN and its entertainment titles on the Roku Channel.

(UPDATED April 29, 2026 13:24 UTC)

The CW has announced new streaming partnerships with ESPN and Roku, aiming to expand its programming footprint. As part of this deal, The CW will make around 800 hours of annual sports programming available on the ESPN app, featuring a variety of events including college football, college basketball, professional bull riding, WWE fights, NASCAR races, PBA bowling, and professional volleyball. The CW will stream its sports content through ESPN while offering its entertainment titles on the Roku Channel.