Trending Now - Apple Unveils Decade-inspired Rainbow Pride Band Collection

WHO:

CNET - Apple, LGBTQ+ communities, outgoing CEO

WHAT:

Apple - Introduced a new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper.

Apple - The Pride Edition Sport Loop is woven from a rainbow of 11 colors of nylon yarns.

Apple - The Pride Edition Sport Loop is priced at $49 (U.S.).

Apple - The band is available in 40mm, 42mm, and 46mm sizes.

WHERE:

Apple - The Pride Edition Sport Loop is available to order on apple.com and in the Apple Store app.

Apple - The band will be available at Apple Store locations beginning later this week.

WHEN:

Apple - The Pride Luminance watch face and the iPhone and iPad wallpaper will be available after watchOS 26.5, iOS 26.5, and iPadOS 26.5 are available.

WHY:

Apple - The collection celebrates LGBTQ+ communities around the world during Pride Month and beyond.

Apple - Apple is proud to financially support organizations that serve LGBTQ+ communities.

HOW:

Apple - The intricate weaving of the Pride Edition Sport Loop blends one color into the next, creating depth and movement across the band.

Apple - The Pride Luminance watch face features colors that refract dynamically and is designed in two geometric patterns: radial and vertical.

(UPDATED May 4, 2026 23:22 UTC)

Apple has just unveiled a new Pride Edition Sport Loop for the Apple Watch, featuring a vibrant design woven from a rainbow of eleven colors of nylon yarns, and it's priced at $49. The collection, which also includes a unique Pride Luminance watch face and matching iPhone and iPad wallpaper, celebrates LGBTQ+ communities worldwide and will be available for order on apple.com and in the Apple Store app, with in-store availability starting later this week. The intricate design of the Sport Loop creates a beautiful blend of colors, while the watch face showcases dynamic colors in two geometric patterns, all set to launch after the upcoming updates to watchOS, iOS, and iPadOS.