Trending Now - Pokémon Pop-tarts Fetch Sky-high Prices on Resale Market

WHO:

Nintendo Life - The Pokémon Company and US retail giant Target are involved in the collaboration.

Kotaku - Scalpers and fans of Pokémon merchandise are mentioned.

WHAT:

Nintendo Life - Pokémon-themed Pop-Tarts are being sold by scalpers for over $10 a box on eBay, with one box listed at $34.99.

Kotaku - Pokémon Pop-Tarts are sold in Pikachu-emblazoned boxes containing 12 pastries (six wrapped packages of two each) and are priced at $2.89 per box.

Kotaku - A box of Pop-Tarts sold on eBay for $25, over eight times the normal price.

Kotaku - A promotional pullover jacket, crossbody bag, and pin sold for $490, with the jacket normally costing $130, the bag $25, and the pins being free.

Kotaku - The crossbody bag is being sold for over $100 in some sales, and sets of four tote bags (normally $15 each) are going for over $100.

WHERE:

Nintendo Life - The Pokémon-themed Pop-Tarts are available exclusively at Target stores.

Kotaku - A maximum of two boxes of Pop-Tarts were available within a 40-mile radius of the author's location.

WHEN:

Kotaku - The current Target promotion for Pokémon merchandise began recently and is expected to continue for the next few months.

Kotaku - A second run of merchandise, including new items, is scheduled for June 6.

WHY:

Nintendo Life - Scalpers are taking advantage of the fear of missing out (FOMO) among fans.

Kotaku - The popularity of the Pop-Tarts is partly due to a perception that they represent a "return" of a "retro" snack from 25 years ago.

HOW:

Kotaku - Scalpers are purchasing the limited-edition Pop-Tarts and reselling them at inflated prices on platforms like eBay.

(UPDATED May 5, 2026 01:31 UTC)

The Pokémon Company has teamed up with Target to launch Pokémon-themed Pop-Tarts, which are now being sold by scalpers for inflated prices, with listings on eBay reaching as high as $34.99 for a box. These Pop-Tarts, packaged with Pikachu designs and containing twelve pastries, are typically priced at $2.89 per box, but scalpers are taking advantage of fans' fear of missing out, selling them for over eight times the normal price. A second run of Pokémon merchandise, featuring new items, is set to hit stores on June 6, as the current promotion continues to attract attention in the coming months.